SSE Energy is a UK-based energy company active in generating and distributing electricity and in the heat and gas markets. SSE Energy is recognised for providing customers with the best value for money for the electricity and gas they use. SSE also offers a range of incentives, including free insulation and gas safety checks.
SSE Energy proposes a new strategy to transform the energy markets
How can SSE Energy help me?
SSE has become a retail energy giant by providing a wide range of products and services. Its smart meters make it easy to regulate your energy use and keep costs down. Its independent customer service team provides excellent advice on what you can do to save money. But, perhaps the most crucial thing SSE Energy offers is value – cheaper gas and electricity than its competitors mean that everyone can save money.
SSE Energy is planning for a low-carbon future, and the move could be an essential step towards a cleaner energy system. It is expected that SSE Energy will seek to reduce its carbon emissions by up to half over the next ten years. This will help the company meet EU targets and some of its own environmental goals, such as reducing air pollution levels in cities and improving fuel efficiency and carbon emissions.
Where Does SSE Energy Fit Into the Market?
The market restructuring would be part of a broader review of the whole energy sector, intended to make the UK more attractive for investment. The current energy system is very centralised, with most power produced by four large companies. The government hopes to create a more competitive market.
Balancing the power system will become increasingly important in the coming decades as wind and solar generation increases. These produce electricity when the weather is calm but cannot meet demand when it ramps up.
Origins of SSE Energy
Mr Alistair Phillips-Davies has described the new strategy as a “world-class, green” energy company, which will deliver for shareholders and consumers. He believes that SSE Energy needs to build itself up as a “market leader” in low carbon generation and distribution of electricity and network services. The group intends to remain committed to the wholesale gas market while diversifying into the retail gas market with its own set of branded stores.
SSE Energy will invest in renewable technologies; it also aims to become carbon neutral by using low-emission power stations, carbon capture and storage, nuclear energy, and efficiency measures. SSE Energy also hopes to use and sell green energy by buying renewable energy from wind farms, biomass and tidal technologies.
A statement released by SSE Energy has explained that the group will continue with its existing strategy of selling gas and electricity. The restructuring will not be split in two; it will be reorganised only to boost its green credentials and make it more competitive. It is expected that the supply business will remain with SSE Energy’s retail arm, SSE plc.
The formation of SSE Energy was announced in 1996 by the merger of the South of Scotland Electricity Board and the East of Scotland Electricity Board. The company has several subsidiaries wholly owned by its holding company, The Southern Electric Group Limited. It is one of the largest independent generators in Britain, with large-scale electricity generation facilities based mainly in Scotland, along with small-scale renewables projects throughout Britain.
The company also owns gas storage and compression assets, mainly in the North Sea. Its gas-fired power stations are located in Northern Ireland, Scotland and England. SSE Energy is active in distributing electricity and gas in the south of Scotland, and it employs around 3,600 staff. The company also has a customer base of five million customers with direct retail operations.
The Southern Electric Group Limited’s headquarters are based at Caledonia Court in Perth, Scotland. It has offices throughout Great Britain and Ireland. SSE Energy is a leading energy company that has provided customers with value for money.
In 2003, SSE Energy acquired the wholesale electricity and gas networks of Scottish Gas. In December 2004, it embarked on another major acquisition by purchasing the electricity distribution assets of Gassco, the parent company of Scottish Gas Networks. Further expansion of SSE Energy has seen the acquisition of the gas and electricity networks of Bord Gáis in Northern Ireland. It has also acquired a majority stake in Good Energy’s “green energy” company.
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