Top 7 Digital Marketing Agencies in the UK – Reviews
Feeling lost in the labyrinth of UK digital marketing agencies? Drowning in a sea of SEO promises and social media pitches? Fear not, intrepid entrepreneur! This definitive guide unveils the top digital marketing agencies in the UK , meticulously reviewed and rated to empower your brand’s online dominance.
Top UK Digital Marketing Agencies
Our Top 3 Overall Digital Marketing Agencies in April 2024:
Add People 4 .8 stars for their fantastic multi-channel approach
Yell Limited – 4.6 stars for their impressive strategic expertise
Pow New Media Limited 4.8 stars for their unbeatable support and industry expertise
How have we selected these providers?
Finding the ideal digital marketing agency to propel your brand forward is a critical decision. To empower your choice, we’ve identified the most essential features and will assess agencies based on these key areas (scored out of five):
Strategic Expertise & Creative Prowess: Does the agency deeply understand your target audience and industry? Here, we look for a data-driven approach to strategy, ensuring tactics align with measurable goals.
Multi-Channel Execution & Reporting: Can they manage your brand presence across various digital channels (SEO, PPC, social media)? Do they provide regular, comprehensive reports that track campaign performance and ROI?Is their reporting clear, actionable, and tailored to your specific needs?
S eamless Integration & Collaboration: We a ssess their ability to integrate with existing marketing technologies and internal teams. We also prioritise transparency and reviews.
Client Support: We know that communication and re sponsive and knowledgeable support are vital for addressing campaign questions and concerns
Competitive Pricing: Transparent pricing models with clear cost breakdowns are crucial, so we evaluate the agency’s value proposition – what sets them apart from the competition? In addition, we ensure their fees are commensurate with the level of expertise and services offered.
Why listen to our reviews?
Our team has been a trusted resource for over a decade, guiding businesses towards impactful digital marketing solutions. We leverage in-depth analyses and unbiased reviews to empower informed decision-making.
Our team’s deep understanding of the digital marketing landscape and experience across various agencies allow us to find the perfect fit for your brand’s unique goals.
The UK digital marketing landscape is brimming with talented agencies, each with distinct specialities and approaches. While we strive to deliver the most comprehensive recommendations, the ideal choice hinges on your needs, budget, and target audience.
Let us navigate the options and connect you with the perfect digital marketing partner to propel your brand’s success!
For a comprehensive comparison, use our comparison tool here today.
Topics covered in this article include:
What is Digital Marketing
Digital marketing is the art of harnessing the power of the internet to boost your brand, drive traffic to your website, and connect with your target audience . It’s not just about posting on social media or sending out emails ; it’s a comprehensive strategy that includes crafting compelling content and optimising your website for search engines to leveraging paid advertising and analysing data to refine your approach.
Businesses use a variety of online channels like websites, social media platforms, email, and search engines to promote their products or services. It’s a dynamic and ever-evolving field, with innovations like augmented reality, virtual reality , and artificial intelligence offering exciting new possibilities for marketers.
However, the core principles of digital marketing remain consistent: creating relevant and engaging content that resonates with your audience and drives action. A successful digital marketing campaign is data-driven, focusing on measurable results to ensure you get the most bang for your buck.
So, digital marketing is essential in today’s competitive landscape, whether you’re a small business looking to expand your reach or a large corporation aiming to connect with new customers. It offers a more effective and measurable alternative to traditional marketing methods, making it a must-have for any modern business.
Type of Digital Marketing
Description
Suitable Businesses
Reputable UK Digital Marketing Agency
Content Marketing
Creating valuable content (written, visual, or video) to attract and engage an audience.
All businesses, Especially B2B, professional services, and e-commerce stores, seek to establish thought leadership and brand authority.
· Modern
· The Content Marketing Cooperative
· Story Agency
Search Engine Optimization (SEO)
Improving website ranking for relevant keywords to increase organic traffic.
All businesses with a website, Particularly those targeting customers actively searching for products or services online.
· The SEO Works
· Found
· SE Ranking
Social Media Marketing
Connecting with audiences, building brand awareness, and driving traffic through social media platforms.
Especially B2C, businesses with visually appealing products or services, and those targeting younger demographics.
· The Social Shepherd
· Hypercut
· Pepper Content
Pay-Per-Click (PPC) Advertising
Displaying targeted ads on search engines and websites, only paying when someone clicks.
All businesses need to generate leads, promote specific products or offers, and reach a highly targeted audience.
· SWAT Digital Marketing Agency
· Brainlabs
· PPCexpo
Email Marketing
Sending targeted email campaigns to a list of subscribers to nurture leads, promote products, and build loyalty.
All businesses, but particularly effective for fostering customer relationships, promoting special offers, and driving repeat business.
· Smart WSI Marketing
· Dotdigital
· Campaign Monitor
Mobile Marketing
Reaching customers on their smartphones and tablets through SMS marketing, app marketing, and mobile-optimized websites.
All businesses, as crucial for businesses targeting on-the-go consumers and those with mobile apps.
· PushON
· Mongoose Marketing
· Socius
Affiliate Marketing
Partnering with other websites or influencers to promote products or services in exchange for a commission on sales.
E-commerce stores are businesses with easily promotable products or services. They require less upfront investment but rely on finding the right partners.
· NinjaPromo
· Awin
· Tradedoubler
Video Marketing
Creating and sharing video content for product demonstrations, explainer videos, and brand storytelling.
All businesses: Particularly effective for showcasing products, complex services, and building brand personality.
· 3manfactory
· Bluefish
· Wistia
Influencer Marketing
Partnering with social media influencers to reach a wider audience and leverage their established following.
Businesses targeting specific demographics or niches. Works best when aligned with the influencer’s audience and brand image.
· The Social Shepherd
· Hypercut
· Takumi
Benefits of Digital Marketing
Digital marketing agencies have specialised knowledge and experience in online marketing, including SEO, PPC, social media, and content marketing.
In addition, hiring a digital marketing agency can be more cost-effective than hiring an in-house team, as you only pay for the services you need.
Next, outsourcing your digital marketing efforts allows you to focus on other aspects of your business while the agency handles your marketing campaigns.
Agencies also generally have access to premium marketing tools and technologies , which can improve the effectiveness and efficiency of your campaigns.
Agencies can also quickly scale your marketing effor ts up or down based on your business needs and objectives.
In addition, agencies can collaborate with a team of creative professionals to develop innovative and engaging marketing campaigns that resonate with their target audience.
Lastly, digital marketing agencies provide detailed analytics and regular reports , allowing you to track the performance of your campaigns and make data-driven decisions.
Disadvantages of Digital Marketing
While there are many benefits to using a digital marketing agency, we wouldn’t be giving a balanced review if we didn’t consider some of the potential drawbacks of outsourcing your marketing. Firstly, while often cost-effective, hiring a digital marketing agency can still be expensive, especially for small businesses with limited budgets.
Outsourcing your marketing also means that you have less control over your campaigns and the strategies implemented by the agency.
There is also a concern that miscommunication or lack of clear communication can lead to misunderstandings and ineffective campaigns.
Some agencies may use generic or one-size-fits-all strategies that may not be tailored to your business needs and objectives, so it’s super important to find the right agency to suit your business needs.
In addition, relying on an external agency for your marketing needs can make your business dependent on their services , which can be problematic if the agency fails to deliver as expected.
Sharing sensitive business information with an external agency always poses risks , including confidentiality and data security.
Lastly, not all digital marketing agencies deliver consistent and reliable results , so it’s essential to choose a reputable agency with a proven track record to ensure the success of your campaigns.
Cost of Digital Marketing
It’s hard to figure out how much it will cost to work with a digital marketing agency, as it will vary greatly depending on the business’s size and goals. We think some of the most critical factors are:
The chosen agency size and experience are more significant; more established agencies typically charge more than smaller agencies or freelancers.
Your services are required; by this, we mean the specific digital marketing services you need (SEO, PPC, social media management, content marketing, etc.).
Larger or more complex projects will naturally cost more than more minor, more focused campaigns.
Lastly, always consider your contract structure. Retainer agreements (monthly fees) typically offer cost stability, while project-based pricing can vary.
Here’s a rough idea of what you might expect to pay:
Small businesses: £400-£1,000 per month
Large businesses: Can easily exceed £50,000 per month
Should You Use Digital Marketing
If you’re thinking of embarking on a career in digital marketing, there are many ways to gain experience and knowledge of the industry. Many universities offer undergraduate placements and internships, and you can also apply for a marketing apprenticeship. This will allow you to work in a digital marketing team and learn on the job. You could also find a postgraduate qualification in digital marketing, which many universities offer.
In the 1990s, digital marketing was in its infancy. The first online channels emerged, and consumers became more tech-savvy and impatient. They wanted quick checkouts, easy delivery options and fast-loading websites. These trends set the stage for digital marketing to grow into what it is today.
It’s important to shape your digital marketing strategy after determining your business goals. For example, if your company is focused on building brand awareness, you may want to invest in social media and SEO. On the other hand, if your goal is to increase sales, you might need to consider PPC campaigns.
A great example of a digital marketing campaign is Lay’s “What’s Your Sriracha?” contest. This viral video inspired millions to try a new flavour and drove traffic to Lay’s website. It also helped build a community around the brand, ultimately leading to increased sales.
Whether your company is business-to-business or business-to-consumer, digital marketing can help you get more leads and sales.
By analysing your customer’s journey through the buying cycle, you can identify and analyse their online behaviour to determine what is working and what isn’t. You can create more targeted, relevant content and attract potential buyers to your website.
Digital Marketing Providers
There are so many different types of marketing to suit a vast range of business needs and industry types. It only makes sense, that there are therefore a vast array of marketing companies within the UK. We have researched some of our favourites below:
Add People
Our performance rating of Add People out of 5 stars:
Our Overall Rating
4 .8 out of 5 stars
Strategic Expertise & Creative Prowess
4 .8 out of 5 stars
Multi-Channel Execution & Reporting
4 .9 out of 5 stars
S eamless Integration & Collaboration
4 .8 out of 5 stars
Client Support
4 out of 5 stars
Competitive Pricing
4 .9 out of 5 stars
What other people think:
Real Customer Reviews:
Summary of Add People :
We love Add People, and it ranks as our top-rated digital marketing agency. They excel at crafting strategic plans and creative content, have the ability to seamlessly execute campaigns across multiple channels and provide clear reports to track. They also prioritise collaboration. While some reviews mentioned pricing could be more competitive, Add People’s overall scores suggest they deliver exceptional service value. They do have mixed customer reviews, which slightly let them down.
Positive customer reviews:
Negative customer reviews:
Add People : Video from a user’s perspective:
Add People : The design & how it affects users:
Add People help their customers improve SEO, local marketing, ecommerce, social media, pay-per-click, and more. They have a team of over 250 experts and over 20 years of experience, so customers can be assured that they can deliver on their promises to drive online traffic for their clients.
Add People : What sets it apart from its competitors?
Add People has collaborated with more than 4,000 SMEs across more than 100 sectors, demonstrating its capacity to assist businesses of all kinds. So no matter your industry, Add People is well-equipped to design a cost-efficient digital marketing strategy to foster business growth.
Features of Add People
The main types of advertising Add People provides are:
PPC (Pay-Per-Click): With this approach, you only pay for the clicks your ads receive. As a trusted partner of Google, Facebook, Microsoft, and Amazon, Add People has a solid reputation for managing successful PPC campaigns.
With a tailored PPC strategy, Add People can elevate your business presence on platforms like Google, YouTube, Amazon Marketplace, and websites frequented by your target audience. If you’re already utilising PPC, you can also benefit from their PPC audit to enhance your revenue, which is a valuable addition.
SEO (Search Engine Optimisation): Add People can craft a bespoke SEO campaign to help your brand surpass competitors and secure more clicks. For those already employing SEO strategies, Add People provides an SEO audit and actionable recommendations to further improve their outcomes.
Ecommerce Advertising: People assigns a dedicated account manager to develop a custom, product-focused campaign, highlighting your items on Google and Amazon. The emphasis here is on showcasing your products rather than your brand as a whole.
Additionally, Add People can optimise your website or online store to boost conversions through their CRO (Conversion Rate Optimisation) team. If you’re experiencing high website traffic but low sales, this service is precisely what you need.
Social Media Marketing: Social media advertising is one of the most potent methods of amplifying your brand, reaching millions worldwide, and Add People excels in this area. They can design a tailored campaign for your brand across platforms like Facebook, Instagram, Twitter, and LinkedIn, focusing on your audience’s most frequented platforms. When executed correctly by Add People, this approach should enhance brand visibility and increase revenue.
Pros and Cons of Add People
Add People Pros and Cons
Pros
Cons
Can advertise on Amazon
Ideal for SMEs in various sectors
Recognised as a Google Premier Partner
Lacks TikTok advertising options
Mixed reviews
Our own experience with the pros & cons of Add People:
Add People offers extensive social media management services, tailoring campaigns to platforms like Facebook, Instagram, Twitter, and LinkedIn to boost brand awareness and increase revenue effectively. In addition to their strong social media expertise, we think that they excel in providing robust SEO (search engine optimisation) and PPC (pay-per-click) services. Their bespoke SEO strategies are designed to help small businesses outrank competitors and gain more visibility, and at the same time, their PPC campaigns are crafted to target specific audiences on Google, YouTube, and Amazon.
The evolution of Add People over the years:
Improvements:
Over the years, Add People has continually refined and expanded its services, now boasting collaborations with over 4,000 SMEs across more than 100 sectors. This growth and experience have enabled them to develop a deep understanding of diverse industries, enhancing their ability to craft tailored and cost-efficient digital marketing strategies that effectively foster business growth for businesses of all kinds.
Issues:
Understanding digital marketing costs can be tricky, and we find that Add People lacks transparency with their pricing online. Like many agencies, Add People uses bespoke quotes, making comparing prices difficult. However, it’s important to remember that the cost ultimately depends on your specific needs.
How can I purchase Add People?
Our concluding thoughts on Add People :
Headquartered in Manchester and serving clients throughout the UK, Add People has assisted over 4,000 clients across a diverse range of over 100 industries, establishing partnerships with industry giants like Google, Amazon, and Microsoft.
Add People ranks among the Top 50 Agencies in the North, as recognised by Prolific North, and provides comprehensive digital marketing services tailored for SMEs.
While Add People doesn’t currently offer TikTok advertising, which could be a missed opportunity for SMEs aiming to target that audience, the agency still delivers an impressive array of social media management services. Additionally, they excel in providing robust SEO and PPC services, essential for helping small businesses expand their reach and engage new audiences.
Yell Limited
Our performance rating of Yell Limited out of 5 stars:
Our Overall Rating
4.7 out of 5 stars
Strategic Expertise & Creative Prowess
4 .7 out of 5 stars
Multi-Channel Execution & Reporting
4 .8 out of 5 stars
S eamless Integration & Collaboration
4 .7 out of 5 stars
Client Support
4 out of 5 stars
Competitive Pricing
4 .8 out of 5 stars
What other people think:
Real Customer Reviews:
Summary of Yell Limited :
Yell Limited earns high marks for its overall digital marketing solutions, excelling in multi-channel execution and reporting in our review. They also receive strong ratings for strategic expertise, seamless integration, and client support, although some mixed reviews do let them down slightly. While client reviews on competitive pricing were slightly lower, Yell Limited’s high scores in other areas make them a sensible choice for businesses.
Positive customer reviews:
Negative customer reviews:
Yell Limited : Video from a user’s perspective:
Yell Limited : The design & how it affects users:
An example of a basic package offered by Yell would include:
A two-page secure website, expertly designed and ready to launch the same day
A featured listing with enriched content on Yell.com boosts your business’s visibility and sets it apart from competitors.
Connect Starter, which shares your business details across pertinent sites and directories
Yell Limited : What sets it apart from its competitors?
According to Yell, 84% of its users credit Yell.com for improving their visibility on Google. Yell.com is the UK’s most extensive online business directory, featuring listings for 2.7 million businesses. With a free business profile page with photos, contact details, reviews, and opening times, your business will appear on Google when someone searches for a service like yours locally.
Features of Yell Limited
Yell can help businesses build a website from scratch using user-friendly design tools. They also offer SEO services to improve a business’s website ranking in search results, making it easier for potential customers to find them online.
Yell maintains a comprehensive online directory of businesses, ensuring your business listing is accurate and up-to-date.
Yell also offers targeted online advertising solutions, allowing businesses to reach potential customers searching for specific products or services.
In addition, Yell can help businesses create and manage social media advertising campaigns to increase brand awareness and drive traffic to sites.
Pros and Cons of Yell Limited
Yell Limited Pros and Cons
Pros
Cons
Free listings on yell.com (UKs largest business directory)
AI-powered services
Live customer support
Complimentary website builder
Leading provider of digital marketing solutions within the UK
Mixed reviews let them down
12-month contract
Our own experience with the pros & cons of Yell Limited:
We’ve seen lots of online reviews suggesting that Yell’s SEO services were not up to par in the past. However, the good news is that Yell has significantly improved its SEO offerings over the past year, now delivering a customised service with enhanced results.
Yell begins with a comprehensive SEO audit of your business to determine the most effective strategy for your needs. The company offers five distinct SEO packages, ranging from £700 for local search optimisation to £2,400 for their top tier offering.
The evolution of Yell Limited over the years:
Improvements:
Yell boasts an extensive field sales team spanning the entire UK, ensuring there’s usually a local expert on hand to assist businesses with in-person consultations across most locations nationwide.
Issues:
One drawback of Yell is the unusually lengthy minimum contract term of 12 months, which might not suit everyone’s needs. Additionally, the company has received some negative customer reviews, suggesting occasional issues with their customer service.
How can I purchase Yell Limited?
Our concluding thoughts on Yell Limited :
Experience & Innovation: Backed by 20 years of industry experience, Yell offers a comprehensive suite of market-leading tools and services. We think that their innovative Smart Performance system is a game-changer, automating complex analysis and suggesting real-time adjustments to optimise your campaigns for maximum impact. This frees you up to focus on running your business.
Yell’s arsenal of digital marketing solutions further strengthens its position. They excel in managing Pay-Per-Click (PPC) campaigns, social media advertising, Google Ads placements, and website design. With Yell, you get a one-stop shop to manage all aspects of your online presence, ensuring consistency and effectiveness across all channels.
Despite being the UK’s largest managed digital marketing service by revenue, Yell Limited stands out for its commitment to dedicated customer support . If personalised guidance is essential, Yell ensures you have a helping hand throughout your digital marketing journey.
Our performance rating of Pow New Media Limited out of 5 stars:
Our Overall Rating
4.8 out of 5 stars
Strategic Expertise & Creative Prowess
4.8 out of 5 stars
Multi-Channel Execution & Reporting
4.5 out of 5 stars
S eamless Integration & Collaboration
4.7 out of 5 stars
Client Support
5 out of 5 stars
Competitive Pricing
4 .9 out of 5 stars
What other people think:
Real Customer Reviews:
Summary of Pow New Media Limited:
Pow New Media stands out for its focus on empowering creators and entrepreneurs selling high-ticket products online, reflected in their perfect score for their unique pricing structure (you pay for results!) They also excel in strategic expertise, creative solutions, and client support, with many testimonials praising their support and expertise on their site. While multi-channel execution and seamless integration received slightly lower marks, they are by no means poor. Pow New Media’s overall rating highlights to us that they offer a valuable platform with a strong focus on client success.
Positive customer reviews:
Pow New Media Limited : The design & how it affects users:
Pow New Media focuses on delivering tangible outcomes and prioritises strategies and approaches that are proven to drive results. This results-driven design approach ensures that every marketing campaign and initiative is geared towards achieving measurable success, making Pow New Media a preferred choice for businesses looking for impactful and effective marketing solutions.
Pow New Media Limited : What sets it apart from its competitors?
Pow New Media stands out from its competitors with over two decades of experience in establishing market-leading brands and achieving global number ones in various industries. With an impressive track record of generating over £1.47 billion in revenue, the agency combines the personalised approach of a boutique 1-2-1 agency with the reach of a global organisation. Specialising in lead generation, PR, and marketing, Pow New Media goes beyond traditional agency roles, positioning itself as a marketing and sales partner dedicated to the success of scale-up businesses.
Features of Pow New Media Limited
POW New Media caters specifically to creators and entrepreneurs selling high-ticket items online, providing tools and strategies to overcome challenges associated with selling premium products.
POW New Media offers flexible content delivery options, allowing creators to tailor their sales approach. They can also integrate with Buy Now, Pay Later (BNPL) options, increasing your customer conversion rates.
Unlike traditional platforms, POW New Media grants creators full ownership of their content and customer data, which fosters a direct relationship with customers and empowers creators to build a sustainable business.
POW New Media provides tools and support to launch high-impact product launches, and there are no per-transaction fees associated with using POW New Media’s platform, unlike some other platforms.
Pros and Cons of Pow New Media Limited
Pow New Media Limited Pros and Cons
Pros
Cons
Bespoke solutions
Incredible support and 1-1 assistance
Not really any online reviews outside of their website
Our own experience with the pros & cons of Pow New Media Limited:
We think POW New Media empowers creators selling high-ticket products with bespoke solutions and personalised support. They also grant full ownership of content and customer data, fostering stronger client relationships. However, the lack of independent online reviews may deter potential new clients.
The evolution of Pow New Media Limited over the years:
Improvements:
Pow New Media cater specifically to creators selling high-ticket items, showing us a targeted approach compared to general e-commerce platforms. They also create tailored delivery options, which shows us that they avoid the generic one-size-fits-all approach that some other marketing companies use.
Issues:
Although Pow New Media has such stellar reviews on its website, it really only has those reviews and does not have a presence on typical review pages like Trustpilot or Bark, which hinders its reputation.
How can I purchase Pow New Media Limited?
Our concluding thoughts on Pow New Media Limited:
POW New Media caters specifically to creators and entrepreneurs selling high-ticket products online. They excel in offering bespoke solutions and providing incredible support (including 1-on-1 assistance) to help creators overcome challenges unique to premium products. Additionally, POW New Media empowers creators through flexible content delivery options and full ownership of content and customer data . This fosters direct customer relationships and repeat business.
However, there are some limitations to consider. We’ve noticed that there aren’t many online reviews available outside of POW New Media’s own website, making independent verification of user experiences difficult. Additionally, their focus on custom solutions might suggest a less streamlined onboarding process than some platforms.
Overall, we think that POW New Media is a promising platform for creators selling high-value products online, especially with their focus on client success, and we think they set a shining example of excellent customer service.
The Social Shepherd
Our performance rating of The Social Shepherd out of 5 stars:
Our Overall Rating
4.4 out of 5 stars
Strategic Expertise & Creative Prowess
4.5 out of 5 stars
Multi-Channel Execution & Reporting
4.2 out of 5 stars
S eamless Integration & Collaboration
4 out of 5 stars
Client Support
3.2 out of 5 stars
Competitive Pricing
3.5 out of 5 stars
What other people think:
Real Customer Reviews:
Summary of The Social Shepherd :
The Social Shepherd Advertising scores well in strategic planning and creative execution and excels at multi-channel campaigns with transparent reporting. There customer reviews are mixed, they score quite average ratings on Trustpilot, but have exceptional reviews on Bark. While pricing falls within the average range, comparing them to other agencies might be worth it to ensure you get the best value. Overall, we think the The Social Shepherd Advertising demonstrates creative expertise and strong campaign execution, but potential clients should consider the lower client support ratings before deciding.
Positive customer reviews:
Negative customer reviews:
The Social Shepherd : Video from a user’s perspective:
The Social Shepherd : The Design & how it affects users:
Whether it’s nurturing social communities, executing data-backed paid media campaigns, creating engaging social-first content, or launching impactful influencer campaigns, they craft bespoke strategies tailored to each brand’s specific needs, business objectives, and goals. This holistic approach, underpinned by comprehensive data and insights, ensures that every campaign is creative, highly effective, and results-driven.
The Social Shepherd : What sets it apart from its competitors?
The design philosophy of The Social Shepherd Digital Marketing stands out in the industry by seamlessly blending creative flair with performance-driven strategies. They claim that, unlike many agencies, they have a unique understanding of creative design and performance marketing.
Features of The Social Shepherd
Social Media Management:
They can manage your social media channels, fostering audience engagement and building a robust online community. They can also help develop a strategic social media content plan tailored to your brand and target audience and create high-quality content, including organic and paid options.
Paid Social & Paid Search:
The Social Shepherd can manage paid social media advertising campaigns across various platforms, and they can handle the entire paid social advertising process, from planning and media buying to in-depth analytics and optimisation through A/B testing.
In addition, they create eye-catching visuals and video content specifically for your paid social media campaigns.
Creative
They can produce high-quality video content for both organic and paid social media use, and they offer a range of video production options, from user-generated content (UGC) to highly produced videos for a polished look.
Influencer Marketing:
They can help identify and secure partnerships with relevant influencers for your brand and leverage user-generated content (UGC)
Pros and Cons of The Social Shepherd
The Social Shepherd Pros and Cons
Pros
Cons
Wide range of services offered
Strong focus on content strategy and planning
Great knowledge of ROI and paid advertisement
Lots of creative options to suit a wide range of needs
No transparency on pricing online
Not many customer reviews
Focus on a broad social media landscape, so niche or platform-specific strategies may be a little tricky
Our own experience with the pros & cons of The Social Shepherd:
We think the Social Shepherd offers a comprehensive suite of social media marketing services, encompassing organic and paid social media management, creative content production, influencer marketing, and campaign analysis. While they don’t have a huge amount of online reviews, the ones they have highlight their knowledge and professional expertise. We like that they cater to a wide range of businesses and budgets, with no job seemingly too big or small.
The evolution of The Social Shepherd over the years:
Improvements:
The Good Shepherd Digital Marketing stands out to us for its comprehensive range of social media marketing services. From organic and paid management to content creation, influencer marketing, and analytics, they offer a one-stop solution for businesses seeking a complete social media strategy. We think that this integrated approach allows clients to streamline their social media efforts and ensures a cohesive and effective online presence.
Issues:
While The Good Shepherd Digital Marketing excels in various aspects of digital marketing, there is room for improvement when it comes to their approach to influencer marketing. The website currently lacks a strong focus on niche or platform-specific strategies, such as TikTok marketing or community management on specific platforms. We think that enhancing their emphasis on these specialised areas could provide a more comprehensive and tailored service to clients looking to capitalise on the unique opportunities offered by different social media platforms.
How can I purchase?
Our concluding thoughts on The Social Shepherd :
The Social Shepherd Digital Marketing distinguishes itself to us with its comprehensive and integrated approach to social media marketing. Specialising in nurturing social communities, executing data-driven paid media campaigns, crafting engaging content, and launching impactful influencer campaigns, they offer bespoke strategies tailored to each brand’s specific needs and goals.
We love that their unique design philosophy seamlessly combines creative flair with performance-driven strategies, setting them apart from many competitors in the industry. Despite some areas for improvement, such as enhancing their focus on niche or platform-specific strategies, we think (and have seen from their testimonies!) The Social Shepherd excels in delivering creative, effective, and results-driven campaigns for their clients.
SWOT Digital Marketing Agency
Our performance rating of SWOT Digital Marketing Agency out of 5 stars:
Our Overall Rating
4.4 out of 5 stars
Strategic Expertise & Creative Prowess
4.6 out of 5 stars
Multi-Channel Execution & Reporting
4 out of 5 stars
S eamless Integration & Collaboration
4.5 out of 5 stars
Client Support
5 out of 5 stars
Competitive Pricing
4 out of 5 stars
What other people think:
Real Customer Reviews:
Summary of SWOT Digital Marketing Agency :
SWOT shines with exceptional strategic thinking and creative execution, evidenced by their impressive reviews and testimonials. They excel at crafting multi-channel marketing campaigns and providing transparent reports to their customers. Collaboration seems seamless to us, and their client support is a standout strength, boasting a perfect 5-star rating. While pricing falls within the competitive range, we have not given it a perfect score as it is not very transparent on their website.
Positive customer reviews:
SW O T Digital Marketing Agency : The design & how it affects users:
SWOT’s approach to marketing is grounded in experience, innovation, and passion, aimed at enhancing the online presence of both Irish and international companies. Their customer-centric focus ensures that all their services are tailored to meet individual needs effectively. Whether you’re seeking Search Engine Optimisation, Google Ads management, Social Media Advertising, Web design, or a combination of these services, SWOT has over 15 years of experience to help your business.
SW O T Digital Marketing Agency : What sets it apart from its competitors?
We think that SWOTs emphasise dedicated customer support throughout the marketing journey, combined with their local expertise in Dublin, Galway and Limerick, making them stand out from the crowd, ensuring clients feel valued and have a consistent point of contact.
Features of SW O T Digital Marketing Agency
SWOT offer a comprehensive range of SEO solutions, including on-page and off-page optimisation, keyword research, and technical SEO audits.
They cater to businesses located explicitly in Dublin, Limerick, and Galway, which means they can offer local SEO expertise for these areas.
They also emphasise a data-driven approach to SEO, meaning they use analytics and insights to optimise your website for search engines.
They can also manage Google Ads campaigns to help ensure your business reaches relevant audiences searching for your products or services. In addition, they can offer social media marketing and website design.
Pros and Cons of SW O T Digital Marketing Agency
SWOT Digital Marketing Agency Pros and Cons
Pros
Cons
Local expertise to Dublin, Limerick and Galway
They offer bespoke solutions and great customer service
Website design integration
Location specific SEO focus can also be a negative if you need nationwide, or international SEO
Limited information on services for things such as PPC, web design and social media management.
Our own experience with the pros & cons of SW O T Digital Marketing Agency :
We think that SWOT’s standout feature for potential customers is that it offers specialised local expertise in Dublin, Limerick, and Galway, tailored solutions, excellent customer service, and excellent website integration. However, their location-specific SEO focus is a little limiting for businesses needing nationwide or international SEO. Additionally, limited information on services like PPC, web design, and social media management is available and we think they would benefit from a little more detail on these services on their website.
The evolution of SW O T Digital Marketing Agency over the years:
Improvements:
SWOT excels in local SEO expertise, particularly for businesses in Dublin, Limerick, and Galway, offering a significant advantage to companies operating in these regions. Additionally, they provide tailored solutions and prioritise customer service, ensuring their clients’ personalised and supportive experience.
Issues:
We think SWOT’s offerings could benefit from improved transparency, particularly concerning their social media management services, which currently appear limited to advertising. For businesses prioritising social media as a key part of their marketing strategy, seeking clarification on their comprehensive service options would be an extra essential step to take.
How can I purchase SWOT Digital Marketing Agency ?
Our concluding thoughts on SWOT Digital Marketing Agency :
SWOT Digital Marketing Agency stands out to us with its exceptional strategic thinking and creative execution, as reflected in its impressive reviews and testimonials, of which they have many! Focusing on crafting multi-channel marketing campaigns and providing transparent reports, they offer a seamless collaboration experience and boast standout client support with a perfect 5-star rating in our review.
Their services encompass a comprehensive range of SEO solutions, and we think that their unique, local expertise in Dublin, Galway, and Limerick and their dedicated customer support distinguish them from competitors. They ensure clients feel valued and have a consistent point of contact.
However, their location-specific SEO focus may limit businesses needing nationwide or international SEO, and the website lacks detailed information on services like PPC, web design, and social media management. Nevertheless, if you are based in Ireland – we think these guys are a fantastic choice!
Gripped
Our performance rating of Gripped out of 5 stars:
Our Overall Rating
4.5 out of 5 stars
Strategic Expertise & Creative Prowess
4.6 out of 5 stars
Multi-Channel Execution & Reporting
4.6 out of 5 stars
S eamless Integration & Collaboration
4.5 out of 5 stars
Client Support
4 out of 5 stars
Competitive Pricing
4.2out of 5 stars
What other people think:
Real Customer Reviews:
Summary of Gripped:
Gripped stands out to us for its exceptional strategic thinking, creative execution, and multi-channel marketing expertise, averaging an impressive rating in these areas. They excel at collaboration and client support. We do think that, as is the case for most marketing agencies on our list, the lack of any pricing structure lets them down.
Positive customer reviews:
Gripped : Video from a user’s perspective:
Gripped : The design & how it affects users:
Gripped specialises in driving growth for B2B SaaS and tech companies, offering digital marketing strategies that ignite demand, pipeline, and revenue. They guide businesses from strategy to execution, helping them establish a robust market presence, convert the right strangers into leads, and facilitate closing more deals in a digital-first environment.
Gripped : What sets it apart from its competitors?
What sets Gripped apart from its competitors (in our opinion) is its targeted focus on the B2B SaaS and tech sectors. Gripped can deliver more effective and relevant strategies by offering specialised digital marketing services tailored to the unique needs of these industries. Their approach is designed to scale businesses faster, turning prospects into leads and ultimately driving revenue growth. With a deep understanding of the B2B tech landscape, Gripped stands out as a valuable partner for companies looking to expand their market reach and accelerate growth.
Features of Gripped
Gripped specialises in digital marketing solutions for B2B companies, particularly those in tech and software, which means their services are geared towards helping B2B businesses achieve sustainable growth through digital marketing strategies.
They can develop comprehensive digital marketing strategies and execute them across various channels. In addition, their expertise lies in inbound marketing, a methodology that attracts qualified leads and fosters customer relationships.
They also create high-quality content which is designed to attract and engage your target B2B audience.
Pros and Cons of Gripped
Gripped Pros and Cons
Pros
Cons
Specific B2B expertise
Strong data-driven approach
Proven inbound marketing expertise
Gripped understand the importance of aligning marketing and sales efforts
Their website doesn’t mention pricing structures.
While their B2B expertise is a strength, their focus on tech and software companies isn’t really going to work if your B2B business operates in a different industry.
Our own experience with the pros & cons of Gripped:
We know that Gripped excels in specific tech B2B expertise and adopts a robust data-driven approach backed by proven inbound marketing expertise. It’s also clear to us from their reviews and testimonials that they also understand the importance of aligning marketing and sales efforts for optimal results.
Their customers are thrilled with their ROI, with some saying that they’ve seen over 100% year-over-year (YoY) increase in website traffic, mainly driven by paid activity, which increases as time goes on. Customers are also happy with the support they receive, with more than one testimonial stating they receive daily updates and correspondence from their account manager. However, although not uncommon for a marketing website, they lack transparency regarding pricing structures, which can frustrate potential customers. In saying that, though, from our research, we have found that customers seem satisfied with the cost of services and ROI.
Lastly, while their focus on tech and software companies is a strength, it may not be suitable for B2B businesses outside these industries.
The evolution of Gripped over the years:
Improvements:
We think that Grippeds primary strength lies in inbound marketing, a strategy designed to attract qualified leads and nurture customer relationships, making it invaluable for B2B companies aiming to establish a robust pipeline of potential customers.
Issues:
The absence of any pricing structure or bracket (we know it is hard to pinpoint when it comes to creating a marketing campaign) is to the detriment of their otherwise excellent reviews and ratings. It would be helpful for customers if there were some figures that could show them whether they would be a realistic partner to work with.
How can I purchase?
Direct:
Our concluding thoughts on Gripped:
Gripped have excellent customer reviews from their previous and existing customers, with lots of loyal, repeat clients, which says a lot about their skills and knowledge. From our research, we have found that their client base find their pricing reasonable for the standard of work that they are able to deliver, and the visible results that they are given. They are quite niche, with a focus on tech and software, so unless this is your field, we think there is probabky a better suited solution out there. However, if this is your industry – you are in luck and we think you really wont find a more well-versed marketing team when it comes to B2B for tech and software.
The SEO Works
Our performance rating of The SEO Works out of 5 stars:
Our Overall Rating
4 .3 out of 5 stars
Strategic Expertise & Creative Prowess
4 out of 5 stars
Multi-Channel Execution & Reporting
4 .2 out of 5 stars
S eamless Integration & Collaboration
4 .4 out of 5 stars
Client Support
4 .2 out of 5 stars
Competitive Pricing
3 .9 out of 5 stars
What other people think:
Real Customer Reviews:
Summary of The SEO Works:
Despite a strong showing in strategic expertise and client support, The SEO Works Marketing scores slightly lower in our reviews due to their lack of any transparent pricing. While their customers positively review collaboration efforts, there’s room for improvement in showcasing the effectiveness and affordability of their campaigns.
Positive customer reviews:
Negative customer reviews:
The SEO Works : The design & how it affects users:
The SEO Works offers a comprehensive digital marketing service suite to maximise your online potential. Whether your target audience is other businesses or consumers, they focus on enhancing your visibility to drive more leads and customers to your business. With a portfolio that includes organic SEO, digital PR, paid advertising, and web services, they ensure that you can reach your target audiences wherever they are online.
Top of Form
The SEO Works : What sets it apart from its competitors?
The SEO Works stands out to us as an award-winning marketing and SEO company based in Sheffield, London, and Leeds. They distinguish themselves by consistently delivering outstanding results and generating more customers for their clients.
Features of The SEO Works
The Seo Works position themselves as digital growth experts, suggesting they go beyond just SEO and offer a broader range of services to help your business grow online.
As their name suggests, they offer technical SEO services to ensure your website is search engine friendly and performs well in organic search results. They also optimise website content, title tags, meta descriptions, and more.
They also offer content marketing and creation, paid social media advertising services, and website design.
Pros and Cons of The SEO Works
The SEO Works Pros and Cons
Pros
Cons
The SEO Works have a strong emphasis on building long-term client partnerships
They have a comprehensive suite of services
They prioritise delivering measurable results
No mention of their pricing structure online
Our own experience with the pros & cons of The SEO Works:
Our research shows that The SEO Works positions itself as a digital growth agency with an award-winning team with strong SEO expertise and focuses heavily on long-term client success. They offer various services to suit a wide range of business marketing needs. While they emphasise measurable results, we think transparency regarding specific services and pricing is lacking. However, this is not a unique concern to The SEO Works, but as previously mentioned, we think it would be beneficial to offer ballpark ranges or case studies for potential clients to see their ROI.
The evolution of The SEO Works over the years:
Improvements:
The SEO Works reviews boast about how the team goes above and beyond to provide what is expected and uses its initiative to reach beyond initial goals and milestones. They make informed and insightful suggestions, showing they not only understand their industry but how to help their customers achieve measurable results in their own chosen areas.
Issues:
Most of The SEO Works reviews are positive, shining examples of their hard work and excellent reputation. However, there are a few concerns that smaller clients are often overlooked and not given the attention or detail of larger clients, meaning that sometimes details are overlooked or work needs to be redone.
How can I purchase?
Direct:
Our concluding thoughts on The SEO Works:
We think The SEO Works creates work of a very high standard and creates positive, lasting relationships with their clients, whom they spend the time with to get to know to understand better the needs and challenges of the businesses they are working with. Clients often mention that their pricing is very reasonable for the expertise (especially in SEO and PPC) that the team possess, and therefore the results that they are able to deliver. A real standout comment about The SEO works by a previous customer was that they are continuously improving, which we think speaks volumes about their ability to adapt and grow as a company and with changing trends, new communication channels or different types of project management systems.
James Ward is CEO and founder of CompareYourBusinessCosts.co.uk, a website that won the Prestigious ‘Website of the Year’ only in its second year of operations in 2015. The website has grown organically since then offering comparisons on over 20 different products including insurance, energy, telecoms, card machines, coffee machines and much more. James has a range of interests including horse racing, skiing, rugby and boxing. He splits his time between home family life, friends, exercise and socialising.