SugarCRM
SugarCRM is a relatively new software company founded in 2019 in California, involved with providing solutions designed to assist companies in strengthening the relationship with their clients through exceptional customer service. They believe their products are revolutionary because they eliminate the need for employees to complete arduous, repetitive administration tasks and instead use an intelligent platform. Their customer relations management (CRM) platform is a modernised, cloud-based interface to target the three core areas businesses aim to improve: customer service, marketing and sales.
It is is a customer relationship management (CRM) software platform designed to help businesses manage their customer interactions, sales processes, and marketing efforts. It provides tools and features to streamline customer relationship management, improve sales pipeline visibility, and enhance customer engagement.
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SugarCRM – Sugar Serve
Sugar Serve is a SugarCRM solution involved with improving customer service. Priced from £49 per user each month and allowing unlimited users with a minimum of three, the product helps employees to make customers feel more satisfied with the service, using different techniques to solve their problems promptly. For example, cases are distributed evenly to available employees.
They have a unique prioritising system based on service-level agreements (SLAs), which solidifies the company’s roles and their baseline requirements for the client. Additionally, using an omnichannel helps gather all customer queries from different platforms so that no messages are lost. Even better, the support centre displays several FAQs and shows guides written by employees on solving specific problems, encouraging customers to resolve issues themselves and freeing up time for employees to focus on customers with urgent problems.
Sugar CRM Pricing
|
Market
|
Sell
|
Serve
|
STARTING AT
1000£800Month for 10K Contacts
Additional Contacts Starting $150/Month
Billed Annually |
STARTING AT
£69
Per User Per Month
3 User Minimum
Billed Annually |
STARTING AT
£64
Per User Per Month
3 User Minimum
Billed Annually
|
SugarCRM – Sugar Sell
Sugar Sell, starting at £69 per user each month, also allows unlimited users if there is a minimum of three.
- The idea behind it is to create growth in sales.
- Essentially, it helps employees recognise the needs of individual customers and subsequently communicate with them, suggesting which products they need, assisting customers and increasing the company revenue.
- With this solution, employees can view each customer’s purchasing history, for instance, how many of which products they have bought before, and then view the platform’s prediction of which products they will need with the system’s information.
- All in all, employees then have an idea of how to message customers, as they have data to create distinctions between customers and truly understand their needs.
SugarCRM – Sugar Serve
Sugar Serve is priced from £64 per user each month. It consists of an on-premise product that supports employees in managing sales, communication and tasks throughout the company without using a complicated platform. An example of the key features included in the Sugar application, which can be downloaded on smartphones, notifies users of customer updates and allows them to message colleagues and clients as long as their phone is connected to the internet. Another helpful feature is the integrated dashboard, which shows metrics, messages, activities, and tasks needing completion. This way, all necessary data is displayed in one place, and less time is wasted searching for information, increasing productivity.
SugarCRM – Sugar Market
Sugar Market is the most expensive SugarCRM solution, priced from £800 per user monthly. However, it is slightly different to the previous three solutions in that it is aimed towards large businesses looking to expand their territory and grow their presence.
Through working with several different software, messages with customers can be combined onto the platform, making communication faster and easier. Furthermore, statistics are illustrated in various forms to visualise results, for example, stating how many interactions a social media post had or the number of views a specific campaign received. Other features like surveys for feedback, reminders for posting, and email templates are also helpful, which ultimately help manage the business’s presence online.
SugarCRM – To Conclude
SugarCRM offers a range of functionalities, including contact and lead management, opportunity tracking, sales forecasting, customer support ticketing, marketing automation, and reporting and analytics. These features enable businesses to effectively manage customer interactions, track sales activities, automate marketing campaigns, and gain insights into customer data.
The platform allows businesses to centralise customer information in a single database, including contact details, communication history, and account data. This enables a 360-degree view of customer interactions, facilitating personalized and targeted engagement. Users can also automate repetitive tasks, such as lead qualification, email marketing, and follow-up activities, to save time and improve efficiency.
SugarCRM is highly customisable, allowing businesses to tailor the system to their specific needs and industry requirements. It offers a flexible deployment model, with options for both cloud-based and on-premises installations, giving organizations the flexibility to choose the deployment method that best suits their preferences and security requirements. Overall, SugarCRM aims to help businesses build strong customer relationships, improve sales performance, and drive growth by providing a comprehensive CRM solution with a focus on customization, flexibility, and a user-friendly interface.
Other Useful links from our CRM centre:
1-VoIP
HyperDog
Apptix
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