Salesforce (Desk) CRM Platform
Salesforce (owner of desk.com) is a globally recognised company that provides customer relationship management (CRM) and enterprise application software. Focusing on customer service, the company fulfils its many needs and goals. A significant turning point in this was in 2007 when the company unveiled Salesforce CRM. The product is designed to help companies increase sales, prevent churn rates and save money.
Salesforce offers more than 70 products that provide customers with technology, productivity and collaboration solutions. They also offer hosting services for creating business software applications (known as “apps”) that can be deployed into one-click or hosted environments. Companies can create their apps, customise them to meet their unique needs or purchase pre-made apps from Salesforce’s application marketplace.
Salesforce is headquartered in San Francisco, CA, with offices in many countries. The company has more than 50,000 employees across the globe.
Desk.com is a Salesforce product launched in 2012. It is an online help desk app that includes automatic ticket routing, email and mobile support options and customer-service collaboration tools. The app stands alone or integrated with Salesforce’s other products, including sales and marketing applications. Desk.com also has an API to allow developers to build applications that enhance its services and capabilities.
The corporate market has always been one of the most important, but lately, many companies have started to show interest in Salesforce as a CRM especially. Companies like Red Hat Inc., which specialises in Linux and open source, and Oracle Corp., which specialises in database software and hardware, are looking to use more of Salesforce’s technology with their products. It seems that Salesforce is on top of the food chain in terms of what businesses want to do with their software.
The company has been well known for redefining its relationship with its customers. Salesforce added a new dimension to the system that had been ongoing for over a decade. The most crucial approach in redefining customer relationships is through its customer service software, which is known as Service Cloud. It allows businesses to provide top quality customer service by using newer technologies such as social media and mobile apps. Some of its features are the smallest files it saves on the cloud and increased security features due to its multi-factor authentication and social media integrations with Facebook and Twitter, among many others.
Sales Cloud: Provides an easy and efficient way for companies to use its online software. The professional service comprises various tools that include sales applications, marketing applications and other achievements through social media integration.
Service Cloud: A software specifically made for companies to provide them with an efficient way to give out their best customer service.
Collaboration: Salesforce allows companies to be connected in real-time through its collaboration tools. Knowledge sharing, discussions and advice can be delivered faster and more effectively through the help of its social network called SalesforceIQ.
Desktop and Mobile Apps: With Salesforce, companies have access to software applications designed to help their businesses run more efficiently. There are also apps made for desktop computers and mobile devices such as iPhones, iPads and Android smartphones/tablets.
Salesforce has achieved success by creating efficient yet fully customisable business software. The company operates on a multi-tiered platform, with each tier representing a different level of customisation, depending on the needs and goals of the company.
It also offers access to other software products such as Customer Relationship Management (CRM) and other enterprise applications. It allows customers to add new features to their applications through its partner network or submit requests through its AppExchange platform.
All these features help businesses increase their overall productivity levels by embracing new innovative technologies. It also promotes greater efficiency, which most businesses want to see when running their operations. It ensures that customers receive quality service at all times, even when they are not connected with their business online.
Salesforce – To conclude
Salesforce is a cloud-based software company that works in a very different way than the traditional company. This can make it difficult for companies to work with a more traditional model to work with Salesforce since they have to adjust themselves to the new system. Since the sales world has been on the internet for quite some time now, using Salesforce makes it easier for companies to connect with their customers.
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