Close CRM Platform
Close CRM is the world’s easiest way to close deals faster. Close tracks and records every conversation, inbound lead, email, and outbound prospect call with just a few clicks. They automatically detect sentiment and delegate work based on specific tasks or personalised notes you assign to each interaction. Close empowers your sales team by transforming the chaos of customer conversations into insights that help reps win more deals more often.
History of Close CRM
Close was founded in 2012 by Alex Bard and Ryan Steelberg, who met as roommates at the University of Pennsylvania. In 2010, they built a sales tracking product for their use. After winning numerous hackathons and gaining attention from venture capital firms and angel investors, Alex Bard and Ryan Steelberg decided to turn their side project into a company. In 2012, they raised $1 million in seed funding from First Round Capital and other investors.
Close uses the most advanced machine learning models in the world. This is necessary to make sure they can detect sentiment and accurately identify tasks while maintaining a small amount of human involvement. The decision engine is based on deep learning and statistical analysis hybrid.
Close provides a CRM solution that helps salespeople win more deals, regardless of customers’ buying. Close offers salespeople both centralised and decentralised versions of their product, depending on how the team wants to work together. In centralised mode, all salespeople work directly with the same set of leads.
They share action items and the conversation context that helps Close detect sentiment. In decentralised mode, each salesperson works with their own set of leads. They continue to share action items and the conversation context, but they don’t have access to each other’s notes. Instead, they all receive a weekly report summarising their tasks, time spent on conversations and total calls. Close also offers a dedicated support channel used exclusively by salespeople who are in centralised mode.
Close provides small business owners with an easy way to talk with potential customers without worrying about the sales process. Close can be used on the web or mobile, and it works with any website. Close integrates with many of the most popular CRM platforms, including Salesforce and HubSpot. Clients can utilise templates to provide the information they need, making the platform highly extensible.
Close focuses on enabling real-time texting and interaction through a unique set of features for every messaging platform. On Android, Close’s text-to-speech technology allows customers to have conversations with their salespeople without typing. On iOS, Close’s system can detect emotion in text messages to help salespeople identify the best way to reply. Closer also offers turn-based messaging, which is convenient because it accommodates both live chat and interactive voice response (IVR) systems.
Close’s unique approach to customer engagement allows salespeople to read customers’ minds and provide additional information and context that boosts engagement. This is particularly useful for B2B companies, with more sales conversations than consumer-facing companies. The Close platform lets salespeople add notes and tasks to each customer interaction to track their time and effort.
Close CRM – To Conclude
Close is a CRM solution that helps salespeople win more deals, regardless of customers’ buying. The platform is available in both centralised and decentralised modes, so it works for any team. Salespeople can use Close on the web or mobile, and they can easily integrate the platform with their existing systems.
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