Capsule: The Ultimate Guide
For small to medium-sized UK businesses seeking a straightforward yet powerful CRM, Capsule CRM offers a sleek, intuitive platform that balances affordability with efficiency. In this guide, we explore Capsule’s 2025 features, pricing, benefits, and how it continues to hold its own in a competitive CRM market.
For further information and pricing on phone systems, click here .
Capsule: Our performance rating out of 5 stars:
Our Overall Rating
⭐ 4.6 out of 5 stars
Functionality & Scalability
⭐4.5 out of 5 stars
User Interface & Usability
⭐4.4 out of 5 stars
Integration & Data Management
⭐4.7 out of 5 stars
Implementation & Support
⭐4.5 out of 5 stars
Cost & Value Proposition
⭐5 out of 5 stars
Useful links about Capsule from our article:
Benefits of Capsule
Downsides of Capsule
What Does Capsule Offer?
Capsule Products
Capsule Decision Making Guide
What Other People Think of Capsule
What Do Staff Think of Capsule?
Our Verdict on Capsule
How have we rated Capsule?
For every provider we assess, including Capsule, we rate them out of five stars on the five most important categories we have researched for the product / service offering. You can read about out review process & methodology here .
Why listen to our reviews?
With over ten years of experience in evaluating telecom products, our team brings a wealth of knowledge to understanding the market pros and cons. You can read more about our expert team here.
How Does Each Capsule Product Cater To Its Clients
Plan (monthly/user)
Bestfor
Pros
Cons
Free (£0)
Freelancers & hobbyists
Great entry point, includes contacts, pipelines, app access
Limited to 250 contacts, 2 users max
Starter (£14)
Small teams
Affordable, includes projects, 30K contacts, 10 pipelines
Limited custom fields, basic analytics
Growth (£27)
Growing SMEs
Workflow automation, custom activity types, AI tools
Setup needed for advanced features
Advanced (£42)
Mid-sized businesses
Custom fields, multiple pipelines & boards, priority support
May be overkill for smaller teams
Ultimate (£60)
Large teams
Premium onboarding, account manager, priority SLAs
Most expensive option
Capsule Decision Making Guide
If you need help choosing the right option for your business, we’ve created a handy table comparing the options side by side:
Plan (Cost)
Suitable For
Pros
Cons
Free (£0)
Freelancers
Free
good for basic contact management and sales pipeline organisation
Limited features (250 contacts, 1 pipeline),
restricts users to 2
Starter (£14/user/month)
Small teams
Affordable option
essential tools to manage contacts leads, and conversations.
Basic project management and reporting included.
Lower limits compared to higher tiers (30,000 contacts)
limited pipelines & project boards
Growth (Most Popular £27/user/month)
Growing businesses
Ideal for evolving needs
offers increased customisation & reporting with workflow automation and custom activity types.
More expensive than lower tiers
Advanced (£42/user/month)
Growth-orientated teams
Boosts growth potential with expanded features like more pipelines, project boards, and custom fields.
Most expensive option compared to lower plans,
Ultimate (£60/user/month)
Large teams that need the most support
Unlocks full potential with premium onboarding, account management and ongoing support.
Ideal for large teams needing extensive customisation and dedicated assistance.
What Other People Think of Capsule
Summary of Capsule: Real Reviews
📈 Capsule gets consistently high praise for usability and value for money. Lower PC Mag scores tend to reflect a lack of enterprise-level complexity, not its core performance.
Positive Capsule Reviews
Negative Capsule Customer Reviews
This is the only negative review of Capsule CRM on Trustpilot!
Capsule Commercial Video
Capsule: What To Expect as a User
Don’t have time to watch the video guide? Here’s a visual of the Capsule interface so you know what to expect:
Capsule: The Design & How it Affects Users:
Capsule CRM adopts a sleek and minimalist design approach, featuring six main icons upon logging in Dashboard, Calendar and Tasks, People & Organisations, Sales Pipelines, Reports and Cases.
Capsule CRM can be downloaded on the App Store and Google Play. Users can take their CRM wherever life takes them, staying connected to customers and clients. Furthermore, the app facilitates collaboration across teams and information sharing within companies, saving paper while guaranteeing everyone has access to the same data at all times.
Capsule: What Sets it Apart From Its Competitors?
Based in the UK – local support, local billing.
Strong privacy and GDPR compliance.
Perfectly balanced between beginner-friendliness and deeper workflows.
Affordable even as you grow- no forced upgrades.
Customisable pipelines and tags keep it flexible.
What Do Staff Think of Capsule?
Capsule staff praise the work culture, flexibility, and friendly team atmosphere. However, internal reviews suggest limited career progression and some management communication issues.
Capsule Latest News
‘Capsule CRM Review’.
Read more here .
‘Master Your Workflow: Top 5 Capsule CRM Features for Success’.
Read more here .
‘Capsule CRM Review: Pros, Cons, Pricing, and More’.
Read more here .
Capsule Awards
Improvements of Capsule Over the Years
Capsule has evolved significantly, especially post-2023 and we think that their top enhancements include:
AI-powered content suggestions for emails 📧
More detailed sales reporting and dashboard widgets
Workflow templates for lead nurturing
Upgraded mobile apps with contact scanning
Revamped project boards (launched early 2025)
Issues of Capsule Over the Years
Feature limitations may frustrate growing businesses
No native helpdesk or service module
Limited colour/icon indicators in reports & tasks
Gets expensive if scaling past 20 users with add-ons
How to Purc hase Capsule
Our Verdict on Capsule
Overall, we think that Capsule CRM continues to shine in 2025 as an affordable, easy-to-use CRM with just enough power under the hood for growing UK businesses. With the addition of AI tools, better integrations, and more workflow automation, it offers genuine value without overwhelming new users!!
Whether you’re a freelancer managing 100 clients or an SME team coordinating projects across departments, Capsule provides excellent structure without complexity then we think they are ideal for:
✔️ Startups
✔️ Professional services firms
✔️ Non-profits
✔️ Micro to medium businesses
If you need enterprise-level analytics or native customer service tools, it might fall short. But for most UK SMEs, Capsule CRM offers outstanding simplicity, flexibility, and pricing.
Other Useful Links About CRM Systems
Hi, I’m Ally Cox , a senior copywriter and blogger at CompareYourBusinessCosts.co.uk, the UK’s trusted platform for comparing business services.
With over a decade of experience in the B2B sector, I specialise in simplifying complex topics like leased lines, VoIP, business energy, HR and payroll solutions, accounting software, and EPOS systems .
Before joining CompareYourBusinessCosts, I worked across various industries, gaining hands-on experience in HR, copywriting, and business operations- from clocking-in systems to card machines and office technology .
My goal is simple: to help UK businesses make informed, confident decisions when choosing products and services that improve efficiency and save money.