Guest WiFi for Business: The Ultimate Guide & Deals
If you work in hospitality—running a café or hotel, for example—most customers will expect a good-quality guest WiFi connection. For some businesses, guest WiFi is considered an essential part of the customer experience. Even if you are office-based and have regular meetings, having guest WiFi is a nice touch to allow visitors to get online quickly and safely.
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Business Broadband Deals in 2024 That Include Guest Wi-Fi
Pros of Guest Wi-Fi Services
Improved customer service
Offering guest WiFi allows customers to stay connected while waiting or browsing online, enhancing their overall experience, encouraging them to stay longer on your premisis.
Increased marketing opportunities
Guest WiFi login pages can display targeted promotions or collect customer data for marketing purposes.
Convenience
Guests can access the internet for essential tasks like checking emails, booking rides, or navigating unfamiliar locations.
Boosts productivity for remote workers
Coworking spaces or cafes with guest WiFi can attract remote workers who need internet access.
Reduced Burden on Main Network
Separating guest traffic onto a dedicated network can help prevent congestion and maintain optimal performance for your primary business operations.
Enhanced security
Guest WiFi allows control over access permissions, keeping your business network secure from unauthorized activity on guest devices.
Cons of Guest Wi-Fi Services
Security concerns
Improperly configured guest WiFi can create vulnerabilities if it overlaps with your main business network as hackers might exploit this to gain access to sensitive business data.
Potential Abuse
Guests might misuse the internet for illegal activities or download malware, which could reflect poorly on your business. Companies like BT incorporate content blockers to prevent any access to harmful or offensive material on your premisis.
Requires management
Setting up, maintaining, and monitoring guest WiFi requires some technical expertise to get going.
Bandwidth limitations
Depending on your internet plan, providing guest WiFi could strain bandwidth and slow down internet speeds for your business operations. BT for example , mitigate this by always reserving 80% of your bandwidth for your main network, and capping the amount of guests that can connect at anytime to 13.
What Types of Businesses Can Benefit From Guest Wi-fi?
Businesses with High Foot Traffic:
Retail stores
Restaurants and cafes
Hotels and hospitality
Transportation hubs
Businesses where visitors need connectivity:
Coworking spaces and business centres
Event venues
Businesses with informational needs for guests:
Museums and galleries
Educational institutions
Other businesses:
Salons/spas
Law firms, accounting firms, or other professional service providers might offer guest WiFi for clients who need temporary internet access while waiting for meetings.
Is Guest Wi-Fi Secure?
Guest Wi-Fi provides a secure solution by separating public access from your private network, mitigating security risks and safeguarding sensitive data and information.
Sharing the password for your private network poses inherent risks, as it grants access to cybercriminals, but with Guest Wi-Fi, there’s no need to share passwords, eliminating the possibility of unauthorised access to your data or devices.
Moreover, guest Wi-Fi alleviates legal liabilities associated with private network usage. When individuals access illegal content using your private network, you may be held legally accountable. In contrast, Guest Wi-Fi dissociates you from any legal ramifications, ensuring that you’re not liable for any illicit activities conducted by customers, clients, or employees.
Furthermore, Guest Wi-Fi incorporates content controls to block inappropriate, illegal, or malicious material by default, preventing accidental exposure to such content.
Video About Guest Wi-Fi For Businesses
Hi, I’m Ally Cox, one of the leading Copywriter/Bloggers at CompareYourBusinessCosts.co.uk, a platform renowned for its in-depth analysis and comprehensive comparisons of business services. With over a decade of experience in the industry, I bring a wealth of expertise in areas such as leased lines, VoIP, business energy and office solutions, HR solutions, accounting, and payroll services, among others.
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