Email Marketing: Ultimate Guide February 2024
Email marketing is an invaluable way to stay in touch with your customers and prospective clients. It can convert prospects into buyers, foster loyalty, and boost sales. Having a strategy in place for making your emails successful is essential. This involves testing subject lines, calls-to-action and personalisation. Furthermore, ensure your emails look great across multiple devices.
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Email Marketing: Targeting, Copywriting, Design & Automation
No matter the size of your e-commerce store or enterprise, email marketing can help boost your brand and generate revenue. Not only that, but it also builds relationships, fosters customer loyalty and drives repeat purchases. Success with email marketing requires understanding your audience and tailoring the messaging accordingly. You can accomplish this through segmentation, behavioural targeting, and personalisation.
Behavioural targeting is an approach to email marketing that targets customers based on their actions and online behaviour. It lets you send personalised emails pertinent to your audience, motivating them to convert. You can target your customers based on their purchasing history, location, product use, etc. Doing this allows for more tailored campaigns and higher email ROI. For instance, if a customer purchases a baby blanket, you can store their information and send them a newsletter with recommendations on what else they want to purchase. Furthermore, these emails could even include discounts on your products!
Another strategy is creating custom content for each subscriber. This demonstrates your concern and understanding of their needs. Personalisation is integral to email marketing, helping you cultivate customer trust and credibility. A study from Campaign Monitor revealed that 97% of marketers believe personalisation enhances their relationship with their recipients. Email testing can also enhance the effectiveness of your messages, leading to higher open rates and click-throughs. Therefore, it’s essential to test different versions of your emails to find which version resonates most with your subscribers.
One way to achieve this is by experimenting with your email design. You can do this by altering the colour of your logo, adding a hero image, and altering the position of your call-to-action. Finally, you can make your emails more visually appealing by altering the font style and size. Doing so will give them a more substantial visual impact and keep readers engaged with what content you send out.
Email marketing is an effective way to promote your business and connect with customers. However, crafting effective emails requires time and skill, so hiring a professional copywriter to assist your campaigns is essential. Copywriters are adept at turning leads into customers through persuasive writing. They craft messages tailored for each reader and motivate them to take action. Their words, phrases, and sentences are captivating and appeal to readers’ emotions. Copywriting effectively communicates your message, whether for an ad or blog post. You must tell a compelling narrative that captures readers’ attention, encourages them to act, and drives them toward purchasing your product.
One of the essential abilities copywriters must possess is keyword research. This will enable you to optimise your content and boost search engine ranking using tools such as Wordtracker or SEMrush, which provide keyword data and suggestions. Another essential skill a copywriter must possess is the ability to craft captivating subject lines. Since these are usually the first things readers see when opening your email, they must grab their attention and encourage them to open your message.
Make sure your subject line accurately conveys both the CTA and content of the email itself so readers are more likely to read and respond appropriately. A skilled copywriter knows how to craft language to differentiate your business from competitors. For instance, if you’re selling clothing on an eCommerce website, write with a friendly and engaging tone. Finally, it’s essential to comprehend your target market and the products or services that you sell. Doing this will enable you to craft emails tailored towards specific customer needs and desires.
Email design is an integral element of email marketing, helping your audience connect with your brand, foster trust and remember your business. Designing effective email templates is essential for increasing your open and click-through rates. To achieve success, consider employing design best practices throughout your emails. First and foremost, make your sender’s name easily recognisable. This will remind subscribers who sent the email and reinforce the subject line and preheader – helping boost open rates.
Next, it’s wise to include your brand logo. A high-resolution, professionally designed logo will guarantee that your email looks fantastic and reinforces the identity of your business. Feel free to resize it as needed for optimal clarity. A great sender name will boost your readers’ confidence, so it’s worth taking some time to design it to match your branding. It’s an easy step that can do wonders in building up your brand’s reputation. Finally, opting for a consistent layout in your emails is recommended. A one-column layout is a straightforward mobile-first strategy that keeps content organised and easily accessible for recipients.
Email layouts should be responsive and easily readable, with a width of 600 pixels, a height of 1,500 pixels, and individual content blocks not exceeding 1,000 pixels. When designing your template, consider visual hierarchy – the order in which text and other elements should appear. Doing this helps readers quickly comprehend your message and focus on what matters most to them. Make your content stand out from the rest of your emails by using an eye-catching combination of colours, fonts and images. Done correctly, these elements can elicit strong feelings and give readers a memorable reading experience.
Email automation is an efficient way to guarantee that your emails reach the correct recipients at precisely the right time. With email automation, you can send messages based on specific triggers like a customer’s birthday or purchase history. Automation can save you a considerable amount of time and money. With automation, you can craft emails explicitly tailored for each person on your list and schedule them to go out at specific intervals throughout the day. Furthermore, you may set up a welcome sequence that automatically sends welcome emails to new subscribers.
Automation can also enable you to send transactional messages to customers who have made a purchase or downloaded an eBook. Specific dates or events can trigger these messages, helping boost sales and revenue. Automated marketing is an excellent way to enhance your brand’s reputation by sending consistent, professional-looking emails that are relevant and captivating. Doing so makes it simpler for customers to trust you and return for future purchases. Automated emails can also remind subscribers about your business’s upcoming events and promotions. These messages are a great way to keep followers informed and engaged without appearing pushy or intrusive.
One of the most crucial elements of an email campaign is its call to action (CTA). This link takes subscribers to a landing page or product page where they can make their purchasing decision. Your CTA should always be an obvious and straightforward way for subscribers to take the desired action. When creating an email marketing campaign, the essential thing to remember is your end goal. Doing this allows you to monitor your campaigns’ success and adjust accordingly. For instance, include a coupon code in your automated email to boost sales. That way, you can track how many times people clicked the code and how many converted it into actual purchases.
What Is Drip Email Marketing?
Drip email marketing is an automated email workflow that sends emails to subscribers at predetermined intervals. It helps ensure your messages arrive at customers at precisely the right time, decreasing the likelihood that they’ll unsubscribe or get missed in the shuffle. Drip emails are an efficient way to nurture leads, boost brand awareness, foster loyalty, boost conversions and more. They’re also ideal for promoting new products or services and offering discounts or free trials to loyal subscribers.
The ideal drip campaigns are seamlessly connected, ensuring recipients get all the vital information throughout their relationship with your business. Furthermore, these emails can be personalised with each recipient’s name and other pertinent data so they’re easy to read and comprehend for the user. Promoting a seasonal sale or service upgrades through drip campaigns is an intelligent business decision. This strategy works particularly well when subscribers stop engaging with your email newsletters; sending them messages they’ll find valuable again helps win back their interest and loyalty.
Abandoned cart emails are drip emails that remind customers what they left in their shopping cart and then urge them to finish their purchase. While these messages are polite, they can still have an impact by creating an urgency sense and offering a discount code to encourage quick sales. Drip email campaigns can be initiated by customer actions on your website or app and set to send automatically when certain events take place. Examples include subscription renewals, product releases, and notifications when users’ accounts are about to expire. Email marketing tools can also help you generate personalised product recommendations based on customers’ past purchases and interactions with your site.
Once you know your goals, you can begin crafting your campaign. You’ll need to define your contact list, the triggers or dates when emails go out, and templates for each stage. Additionally, determine how many drip emails will be sent out and how often subscribers should receive them. Drip emails are an incredibly efficient and cost-effective way to build a relationship with your audience, but they require some planning. To understand who your readers are and where they stand in the sales funnel, you need to determine what content will motivate them to continue on their journey towards making a purchase or signing up.
Email Marketing Companies
Who Are SendBlaster
SendBlaster’s free version offers all the essential tools to launch an email campaign. It includes a template editor and WYSIWYG email composer, allowing you to customise your message according to specific needs.
Features of SendBlaster
- SendBlaster offers another helpful feature: it allows you to track email open rates and clicks. This data can help improve your strategy and ultimately generate more income in the long run.
- SendBlaster can also be configured to manage subscriptions, enabling permission-based email campaigns automatically. This way, mailing lists filtered according to specific criteria such as location or age can be created.
- Additionally, it has an integrated email merge feature that will let you customise each message sent to your list. This can be especially beneficial for more extensive email lists requiring some customisation.
- The interface is user-friendly and compatible with most major email services, making setting up your campaign a breeze without worrying about how it will look on other platforms. Plus, you can preview your message before sending it off to ensure everything looks as intended.
- You can add custom attachments to your emails and create events automatically added to each recipient’s calendar when clicked upon. It is an ideal tool for email marketing that can benefit both small and large businesses.
Why Choose SendBlaster
SendBlaster stands out among other software programs in that it’s free to download – so you can send emails to your audience immediately without shelling out any money.
This email marketing software is ideal for those searching for a free, straightforward option that doesn’t require any installation hassles. Plus, you can access it from any computer with internet access – ideal if you need to send emails from multiple devices!
Create and edit HTML templates, then insert them in emails sent to your list. The program will create a responsive newsletter optimised for all email clients so it looks as good on any device as on a desktop. Moreover, you have complete control over this template; customise it according to your brand and add your desired logo.
Who Are ClickSend
Email marketing is a compelling way to stay in touch with customers. It raises brand awareness, fosters loyalty and boosts sales, and is also incredibly user-friendly. licClickSend is an email marketing solution that makes sending stunning emails and managing your lists easy. Plus, it lets you monitor the success of each campaign with ease.
Features of ClickSend
- It offers a free trial that you can extend if needed, plus you can also request a refund within 14 days without any questions. Plus, its customer support team is available 24 hours a day, seven days a week, for added peace of mind.
- They’re also upfront about their pricing. There aren’t any hidden charges or monthly subscription fees, and their rates are competitively priced.
- This software can send up to 10 million emails daily, which is ideal for large-scale campaigns. Furthermore, its user-friendly reporting tools let you easily monitor your campaign’s performance.
- Integrating ClickSend with Salesforce Marketing Cloud allows you to automate many of your tasks, saving time so that you can focus on other aspects of your business.
- You can set up a trigger in Salesforce that will email a contact when a new message arrives from ClickSend SMS, making this an invaluable tool for customer communication. Doing so takes only minutes and requires no technical knowledge on your part.
- Direct Mail is an efficient and cost-effective way to communicate with customers. It helps build a strong brand image and attract attention.
- ActiveCampaign allows you to craft personalised customer experiences at every customer lifecycle stage. Its ClickSend Direct Mail integration makes incorporating physical mail into your strategy a breeze.
- Setting up this integration is a breeze and provides a great way to add a personal touch to your campaigns.
- With this integration, you can automate the sending of emails when someone’s Campaign Monitor email bounces. This is great for handling customer service inquiries or providing important updates quickly and efficiently.
- You can automate sending a postcard or letter when someone purchases something from you, which can be an excellent way to keep them informed about upcoming events.
Why Choose ClickSend
Selecting an integration with a tool offering a free trial period is wise, so you can test the service before signing up for a paid account. Doing this gives you insight into how the service functions and whether it fits your business needs.
They have a team of knowledgeable specialists to assist with setting up integrations, so they are always available to answer queries. Furthermore, they also support third-party apps like Salesforce Marketing Cloud and Zapier. The best part is all their integrations are fully customisable and compatible with most major email platforms and mobile devices.
Who Are SendPulse
SendPulse is an email marketing platform that provides a range of features to assist small businesses, and bloggers in reaching their desired audience. Its contact management and segmentation tools are particularly beneficial, while its automated workflows let you send tailored messages directly to subscribers.
Features of SendPulse
- The platform includes an easy-to-follow getting-started checklist that guides you through creating an email campaign and video tutorials to help you comprehend its various features.
- Personalise emails with replaceable text fields and recipient information, such as birthdays or last active dates. Furthermore, triggers can be set up to automatically send emails based on certain events like newsletter subscriptions or link clicks.
- SendPulse provides a multi-channel marketing platform in addition to email marketing. It supports all the major delivery channels your audience uses most frequently, such as email, web push notifications, SMS and Facebook Messenger. Plus, its responsive email editor and drag-and-drop email builder enable adaptive emails so that your recipients can stay engaged regardless of their device of preference – mobile or desktop!
- Furthermore, this feature incorporates AI that analyses your subscribers’ behaviours to predict when they will most likely open your emails and send them at the right time. This has been known to increase open rates by up to 65%.
- This app is accessible on iOS and Android and works with multiple email clients and providers. Plus, you can upload files and images directly into your campaign!
- This feature is invaluable, as it lets you personalise your email campaigns and keep them in line with the rest of your website. Furthermore, this helps prevent duplicate messages and ensures none end up in customers’ spam folders.
Why Choose SendPulse
This solution offers comprehensive, pre-designed reports to monitor key metrics, such as open rates and click-throughs. Furthermore, you can assess your emails’ performance and use this data to enhance content and send times more effectively.
You can also conduct A/B testing to determine which versions of your email campaign perform better. Doing so helps maximise your return on investment and accelerate business expansion.
SendPulse boasts an intuitive design that’s simple to use and understand. Its dashboard displays a central list of subscribers, email campaign statistics, and sent email information.
Who Are SendGrid
SendGrid provides an all-inclusive email marketing solution, enabling you to deliver pixel-perfect emails to your audience quickly. Its email editor enables you to add tags and custom field data for personalised campaigns at the individual level, while SendGrid’s analytics offer detailed reporting and insights into audience engagement.
Features of SendGrid
- The main dashboard displays key analytics for your most recent campaigns, such as opens, clicks and bounces. While this makes sense, given SendGrid’s focus on analytics, it could be improved by breaking the dashboard into several separate menus.
- SendGrid’s deliverability capabilities are one of its key benefits, guaranteeing that your emails land in subscribers’ inboxes rather than spam folders. This is an invaluable feature for businesses that want to ensure their customers aren’t discouraged by email delivery rates, as it helps them understand and improve these factors.
- Test out different subject lines and content variations based on real-time results to see which performs best. It helps segment your audience and create a personalised experience, increasing the chances of converting prospects into customers.
- Easy to use and equipped with all the essentials for creating an efficient email marketing campaign, from a dedicated IP address to an advanced email validation API that checks emails against your contact list for invalid, inactive, or mistyped addresses.
- SendGrid provides a host of features to marketers to create campaigns that reach their desired audiences, such as an email template engine, custom API integration and a unique feedback loop where customers can get assistance from the SendGrid customer success team.
- SendGrid offers free support to answer any queries about your campaigns, plus the option of requesting a consultation with one of their certified experts. This is an ideal solution for increasing deliverability; free advice on best practices comes with it.
Why Choose SendGrid
SendGrid offers free to premium plans that can be upgraded or downgraded at any time. You even have the option to downgrade back to a free plan – remember that doing so requires starting over as a new user.
Businesses seeking a reliable email provider to manage their sender reputation will find SendGrid the ideal solution. Their deliverability is unmatched, and they have an expansive network of partners who can help ensure you remain in good standing with the sender community.
They have a team of delivery experts that can work with you to configure your account and guarantee that emails don’t get marked as spam. Furthermore, they have the expertise to identify and fix technical problems causing frustration for your subscribers.
Who Are Mailjet
Mailjet is an email marketing service that offers various tools to help you create and send marketing emails. It’s ideal for small businesses or those searching for cost-effective software with some features other services don’t offer.
Features of Mailjet
- Segmentation is a popular feature among marketers, helping them identify the customers they want to reach with more personalised content. This enables them to send relevant messages and boost engagement. Setting up this feature is straightforward for any email marketer – no experience necessary!
- Testing A/B variations before sending them to your audience is critical to any successful email campaign. Mailjet allows you to test up to 10 variations before sending them on. This enables you to compare your top-performing email with others to determine the most efficient way to communicate with your recipients.
- The software’s email editor is user-friendly and offers a selection of customisable templates you can customise with your company’s branding, logos, and colours. With its drag-and-drop interface, you’ll work quickly and efficiently to produce stunning emails ready for deployment.
- Mailjet’s collaborative email editor is one of its most vital features, enabling multiple people to make changes simultaneously and see them reflected in real-time. This helps teams make informed decisions faster so their messages reach recipients on time.
- Mailjet boasts several valuable features, such as its responsive email editor, A/B testing capabilities and drag-and-drop image editor. These are essential requirements for any email marketing platform.
- Mailjet also provides real-time tracking of your email campaigns, enabling you to identify what works and doesn’t. This enables you to optimise your strategy so that open rates increase, conversions rise and retention increases.
- It’s especially crucial when increasing your ROI, which can be a significant challenge for any business. By tracking how many recipients have opened and clicked on your email and what percentage engaged with it, you can gain valuable insight into who opened and clicked it.
- It also has a comprehensive reporting suite that allows you to analyse and understand your data to discover what’s working and not working. With this insight, you can refine your marketing strategy and boost revenue.
Why Choose Mailjet
Mailjet stands out among other email marketing services with its superior deliverability and customer support. Their team of experts can assist you in setting up your campaigns to guarantee they reach the inboxes of your desired recipients. Furthermore, Mailjet’s advanced email segmentation feature can customise the content according to contact list interests, demographics, and behaviour.
Starting with Mailjet is a breeze thanks to an accessible step-by-step guide that walks you through all the essentials, such as designing an email template, managing contacts and using more advanced features like A/B testing and segmentation. Plus, the guide offers helpful tips and resources for navigating the platform effectively.
Who Are Mailgun
Sending marketing emails is essential for getting your message to customers and prospects. That’s why finding a reliable bulk email service provider that can assist in crafting successful campaigns is so essential.
One of the best solutions is Mailgun, a cloud-based email service used by thousands of website and application developers worldwide. It provides robust SMTP services that support marketing and transactional email automation and powerful APIs that simplify setting up and managing email campaign management. Furthermore, Mailgun supports various programming languages so developers can integrate their existing applications.
Features of Mailgun
- Real-time reports enable you to monitor your emails’ delivery and click-through rates. You can also see how many recipients opened the email, clicked on links within it, and made purchases.
- Email marketing service providers typically include a technical account manager to assist with understanding email best practices and troubleshooting any issues. This could be done via live chat, phone, or email support.
- Mailgun’s SMTP servers can process millions of messages per hour, guaranteeing your time-sensitive emails will arrive quickly and accurately. Plus, setting up marketing campaigns or transactional emails is a breeze, with its advanced email analytics providing insight into customer engagement with content.
- Email deliverability is of the utmost importance for marketers and businesses that send many emails monthly. It guarantees your messages arrive in recipients’ inboxes, enabling you to reach more people and generate additional revenue from each campaign.
- For instance, email analytics can predict how well a recipient might open your message, giving you insight into optimising it before it goes out. This allows for informed decisions about improving your next campaign and optimising your email strategy.
- With Inbox Placement, you can monitor your emails’ performance and identify what’s preventing them from reaching their recipients’ inboxes. This will enable you to make smarter email decisions and maximise ROI and customer retention rates.
- Bounced emails can be expensive. That’s why it is critical to filter out invalid addresses and retry them with an email validation tool before sending the email out to your customers. Doing this prevents potential damage to both your sender IP reputation and engagement metrics.
Why Choose Mailgun
Mailgun offers several features to help keep bounce rates low and reduce email spam scores. These include the capability to upload lists, identify those who have unsubscribed or marked your emails as spam, and maintain an overall sending reputation. It also offers list segmentation – which lets you divide your list into parts and send the right email message to the right audience.
Who Are Omni Send
Email marketing is an integral component of your ecommerce growth strategy. It enables you to connect with customers in a personalised manner and boost conversions through automated workflows. Omnisend is the go-to platform for managing all omnichannel campaigns centrally. Plus it has advanced reporting features and an organised dashboard to monitor ROI easily.
Features of Omni Send
- Omnisend makes email marketing campaigns effortless with its intuitive drag-and-drop builder and pre-built responsive templates. Use these designs to craft stunning, professional emails that convert, then save them as presets for future campaign builds.
- The email marketing platform lets you create custom workflows and incorporate SMS or web push notifications for consistent omnichannel messaging. Plus, you can test different campaigns to see what works best..
- Enhance your targeting with Omnisend’s segmentation and retargeting features, which help identify your top customers. You can also segment subscribers based on their shopping activities, like adding items to their cart or visiting the website.
- With these features, you can craft highly personalised and pertinent emails encouraging repeat purchases. Furthermore, you can utilise various CTR boosters like interactive Scratch Cards and Gift Boxes to engage your audience.
- Segmentation is a feature that allows you to divide your list into distinct categories based on several criteria. You can create segments by location, interests and demographics to target specific groups of potential buyers with more relevant messages.
Why Choose Omni Send
One of the best ways to cultivate relationships with your subscribers is by sending them personalised recommendations based on their shopping activity. This makes them feel special, allowing you to connect more personally. This strategy works exceptionally well for ecommerce businesses with an expansive list of subscribers to cultivate into repeat buyers.
Automation can be an excellent way to foster customer loyalty by demonstrating your interest in them and their purchasing decisions. It could be as straightforward as including their name in a promotional message or more complex as using their order history to anticipate what they may purchase next.
Who Are ActiveCampaign
An email list is one of the most effective marketing tools. It provides a steady flow of targeted traffic and leads that help you meet your business objectives.
Effective email strategy is about more than just building an extensive list. You also need to ensure your messages reach the correct recipients at precisely the right time, which is where ActiveCampaign comes into play with its suite of features designed specifically with this in mind.
Features of ActiveCampaign
- Cost: The Lite plan costs just £9 per month, which is incredibly affordable considering all the features included. As you add more contacts, prices increase, but there’s a 14-day free trial available so that you can try things out before making any commitments.
- The user-friendly and intuitive email editor makes it simple to craft eye-catching emails that stand out from the competition. Plus, its customisable drag-and-drop functionality gives you complete freedom to craft your email exactly how you desire.
- You can use conditional blocks to customise your email campaigns for specific recipients. This enables you to send emails based on people’s behaviour or interests.
- Email marketers with an extensive database of contacts will find this feature incredibly useful, allowing them to monitor which ones will likely engage with their emails. It’s an efficient way to ensure you don’t waste time sending irrelevant messages.
- It also lets you keep a list of contacts who have marked your emails as spam with their email provider, helping prevent future errors. Furthermore, it’s an invaluable tool for tracking conversions and pinpointing areas where campaigns fail to deliver results.
- ActiveCampaign’s unified inbox makes tracking all customer interactions incredibly straightforward. From chat follow-ups to sending new deals directly to customers, ActiveCampaign allows you to tag contacts and use their data for personalised, automated messages tailored specifically for them.
- Connect your chat and email accounts to monitor conversations in real-time. Doing so allows you to send tailored messages that follow up on customers’ actions on your website.
- Finally, you can set up a campaign trigger to automatically execute your email marketing workflow whenever something occurs. This could be as straightforward as linking an article or more complex as making a sale.
- Additionally, you can create landing pages specifically tailored to convert leads. These pages may include opt-in forms and can be personalised using various design templates.
Why Choose ActiveCampaign
ActiveCampaign is an excellent option for advanced marketers who want to create more tailored campaigns and leverage machine learning for email optimisation. Its automation features and high email deliverability rates make it a powerful tool that can help boost your revenue.
Small businesses looking to save money and gain more control over their email marketing should consider this solution. With its high delivery rate and excellent customer support, you can quickly reach your objectives and expand your business.
Who Are Aweber
Aweber is an email marketing platform that assists businesses in creating and sending newsletters. They offer various services like automation, segmentation and reporting, as well as templates and tools to get you started quickly. Aweber offers both a free plan and a paid pro plan which offers more features than their free version.
Features of Aweber
- The Smart Designer lets you quickly and easily create email newsletters directly from a web page or CMS without coding. This is great if you are new to email marketing and need more technical know-how. With customisable templates for text, images and links, it’s a straightforward way to ensure your emails look polished and unified.
- Email templates are essential components for any successful email marketing campaign. Aweber makes customising their templates easy, so they fit with your branding and aesthetic perfectly; plus, they provide over 6,000 stock photos you can use to make your emails even more eye-catching.
- Customised emails are an effective way to generate leads and sales, and Aweber is one of the premier email marketing services for this task. Their performance tracking feature provides valuable insight that will help you optimise your results.
- Autoresponders are an excellent way to stay in touch with those who have signed up for your list. This is an effective way to build trust and loyalty with your audience, sending recurring messages about your brand or products that can be automated for subscribers to take action immediately.
- They feature an intuitive drag-and-drop email editor, plain text and HTML editors. The plain text editor works best for creating simple text-only emails, while the HTML editor offers more complex multimedia-based email campaigns.
- Synchronising your contacts and databases with AWeber is a straightforward process that doesn’t require coding. It can pull contact data from all marketing-related applications like CRM or eCommerce platforms, saving you time and energy since there’s no need to worry about updating databases in multiple places.
Why Choose Aweber
AWeber offers various segmentation options to target specific audiences based on interests or location. It also stores customer data within its database, grouping similar customers and sending them targeted emails simple. This feature is especially beneficial for eCommerce businesses since you can quickly see which of your customers have bought something previously.
Keap Email Marketing
Who Are Keap
Email marketing is a cost-effective, efficient way to reach thousands of customers simultaneously and build stronger connections. With tools like Keap, you can craft robust email communications that boost engagement and revenue.
Keap is an online marketing and sales platform that helps you map customer journeys. The software automates sales and marketing tasks, giving you more time to focus on growing your business. Furthermore, Keap simplifies the conversion of leads into customers while strengthening personal relationships by sending personalised emails based on payment history, form submissions, clicks, and opens.
Features of Keap
- This company has provided businesses with comprehensive marketing and sales features for over a decade to create effective cross-channel campaigns that consistently deliver superior customer experience and brand recognition. These include marketing automation tools which create tailored email messages based on payment history, form submissions, clicks, and open rates.
- Its robust analytics feature enables you to monitor and assess the success of your campaign using metrics such as how many people opened, clicked or unopened each email. Plus, these numbers can be compared with similar results across other companies in the industry.
- One of the most critical considerations when it comes to email marketing is increasing your open rate. This implies crafting your email in such a way that it will grab subscribers’ attention and motivate them to open it. Experts recommend crafting unique subject lines that are pertinent to your audience as well as content that’s timely.
- Utilising the appropriate images in your email signature is essential for making it more eye-catching and captivating. Several free and paid photo editing software options allow you to add frames, filters, and other visual elements to your photos – helping you stand out from competitors and making your brand more memorable.
- List hygiene is another element to consider when crafting your email marketing strategy. This involves cleansing contacts to guarantee they won’t get blocked by spam filters. At Keap, we understand the importance of keeping contacts’ email addresses clean to maintain active and deliverable lists.
Why Choose Keap
Keap makes it simple to import lists from email services like Mailchimp and Constant Contact, plus you can integrate your data with an existing CRM platform. Doing so saves a lot of time when it comes to importing contacts.
If you’re searching for a solution that meets your requirements, Keap is one of the leading marketing tools. This platform has powerful email marketing and campaign tracking features and a straightforward design editor that lets you drag and drop elements to customise messages.
Maropost Email Marketing
Who Are Maropost
Maropost offers tools for creating, sending and tracking email campaigns. It also allows customers to customise marketing messages and content according to their preferences.
Features of Maropost
Optimise on Open – A great way to create a sense of urgency in your emails is by displaying different images, offers or calls-to-action depending on when they’re opened. Doing this can significantly boost your ROI by maintaining customers’ interest, improving engagement levels and stimulating sales.
Dynamic Coupon Codes – With unique coupons, you can offer your customers customised discounts and offers based on their behaviour. This enables you to segment your customer base and offer different discounts to each group, which helps boost conversion rates and boost revenue.
Re-engagement Campaigns – Statistics show that email lists experience an annual churn rate of 25-30%, making it imperative to keep your list as active as possible. Maropost offers tools for automating re-engagement campaigns targeting inactive subscribers, providing you with a solution.
Send Time Optimisation – Maropost utilises artificial intelligence to analyse historical customer engagement data and suggest the ideal times for email delivery. This feature can benefit various industries, such as retail and consumer goods.
Live Content – Marketers who want their email content updated can take advantage of Maropost’s new feature that allows you to create a dynamic repository of images and automatically insert them into emails in real time. This helps avoid the risk of outdated material damaging your brand reputation or customer retention rates.
Custom Landing Pages and Lightboxes – The platform provides an easy method for deploying acquisition forms as overlays on certain website pages. These lightboxes can be created quickly with a drag-and-drop editor, personalised with URLs, embedded keywords, and set expiry dates.
Why Choose Maropost
Maropost integrates with hundreds of third-party applications and services to help marketers automate their business processes and connect with customers in real-time. This includes a service platform and an automated knowledge bot that answers questions instantly.
Who Are Hubspot
HubSpot allows you to build an effective email marketing campaign that gets results. It’s a great way to drive more visitors to your website, engage contacts with helpful content, and convert browsers into buyers or customers who will become loyal fans of your brand.
Features of Hubspot
- HubSpot allows you to create workflows that send emails automatically based on certain conditions. For instance, you could set up an email that goes out after someone downloads a document or books a call with you.
- HubSpot allows you to automate specific tasks, such as sending out a follow-up email after someone downloads an individual file or fills out a form on your website. This saves time and frees you up to focus on more pressing matters like converting leads into customers or ensuring sales progress smoothly.
- Smart Content: To make sure your emails feel just as personal as the conversations you have, use smart content that’s tailored to data like buyer persona, lifecycle stage, products of interest and more. Doing this will increase the click-through rate (CTR) and open rate.
- Testing Your Email Content and Design with A/B Testing – Test out different email content and designs to see which performs best. Afterwards, optimise future emails to boost engagement and boost return on investment.
- Segmenting and Personalisation: Segment your email lists according to location, behaviour or other criteria to better target your audience. Furthermore, these options allow for the customisation of the content within each email so recipients receive precisely the message they’re searching for.
- Personalisation Tokens – Utilise personalisation tokens in your subject line, the preview text and the email body to make each contact more personalised. With HubSpot’s drag-and-drop editor, adding these tokens is simple; plus, they help deliver more engaging and pertinent content for readers.
Why Choose Hubspot
HubSpot allows you to create a contact record with each contact’s personalisation tokens so that you can monitor their responses to your emails and optimise future campaigns accordingly. HubSpot makes managing your email list a breeze. With its built-in email editor, you can design and send professional campaigns without waiting for designers or IT to help.
Who Are Constant Contact
Email marketing is an integral component of modern marketing, and Constant Contact makes it simple to get started. You can create emails, automation, social media posts, and more from one platform. Plus, you can track campaign results in real-time to see how many people opened the email, clicked the links or shared it with their friends.
Constant Contact’s editor makes email design effortless without needing HTML tags or coding. It provides a library of templates you can customise with your images, colours and fonts. These responsive designs look great across any device – from small smartphones to giant desktop screens.
Features of Constant Contact
- Templates are the foundation of an effective email marketing campaign, and Constant Contact offers hundreds of attractive designs in its template library. You can customise each template with just one click to reflect your brand’s aesthetic and voice.
- Establishing and managing your contact list is essential in email marketing, as it allows you to target specific groups of customers with personalised messages. You can add contacts manually or import them from spreadsheets or CRM software; this functionality is standard in every pricing plan, while tags help different group contacts.
- Sending emails is an effective marketing channel that can boost sales and build brand recognition. But it’s essential to remember that the success of any email campaign depends on high engagement rates. Therefore, send your audience content they’ll find helpful and pertinent – even if it takes effort.
- The primary goal of an email marketing campaign is to compel your recipients to take action. This could range from signing up for a newsletter to purchasing products or services. To ensure the effectiveness of these efforts, it’s essential to monitor how well they perform so you can make adjustments based on data.
- Constant Contact’s email marketing tools help you create a unified brand image across all channels and devices, essential for captivating your target market and increasing open rates.
- Designing your emails with their drag-and-drop interface is user-friendly and intuitive. Plus, take advantage of their pre-built themes to jumpstart your design process.
Why Choose Constant Contact
Constant Contact stands out from its competitors with its comprehensive library of email templates, from newsletters to promotional ones. With these pre-built designs, you can quickly and professionally craft emails that will last.
Constant Contact offers robust features to help you create and manage your email campaigns. Their pricing is competitively priced for small business owners looking to expand their email lists, boost revenue, and enhance brand awareness.
Who Are Sendinblue
Sendinblue is a cloud-based email marketing platform that enables businesses to manage and automate emails. It features trigger-based and transactional emails, an intuitive workflow editor, and comprehensive contact management capabilities.
Features of Sendinblue
- Sendinblue’s email automation feature is a crucial advantage. It enables you to set up automated campaigns based on contact data, web behaviour and ecommerce activity that are sent automatically to the right people at the right time. Plus, with Sendinblue, you can test a campaign before sending it out so that it resonates with your intended audience.
- Utilise this data to craft more innovative and more focused campaigns. Sendinblue can help segment your email list effectively so your messages reach those most likely to buy from you.
- Segmentation is an essential aspect of email marketing. Sendinblue does a fantastic job managing it with its range of filters for specific searches (like contacts named ‘Gary’ who have opened your emails). You can also create suppression lists that exclude those who aren’t responding to your campaigns or aren’t even on the list at all.
- Forms – Sendinblue offers a comprehensive selection of form templates to capture new subscribers or convert website visitors into leads. It even provides advanced personalisation features like Captcha verification and single or double opt-in options for added convenience.
- Design Tools – Sendinblue’s email designer is quite impressive, and you can even import your own HTML template if desired. There’s a vast library of templates, all easily customisable for your brand.
- Reporting – Sendinblue’s reporting tools are essential for any business owner. They offer a comprehensive suite of reports, such as click maps, geo-tracking and Google Analytics integration. Furthermore, the ‘Best time’ feature helps determine when to send an email based on previous campaign performance.
- Chat – Sendinblue provides an excellent chat function to allow site visitors to speak directly with you through the platform and have an integrated CRM module where contacts can be stored and managed. It offers an incredibly comprehensive service, plus top-notch customer support.
- Pricing –Sendinblue’s pricing model stands out from most email marketing services because it does not charge per subscriber. Instead, its prices are determined by the volume of emails sent – making it more appealing to small businesses.
Why Choose Sendinblue
Sendinblue offers a flexible and cost-effective solution to get all the platform’s features without worrying about increasing prices as your list grows. The Starter Plan starts at £25 per month for unlimited subscribers and 20,000 emails per month – more than enough to get your business off the ground with Sendinblue.
Who Are Mailchimp
MailChimp makes it effortless to create and customise emails that will increase conversions and sales. Plus, with comprehensive reporting on campaign performance, you can monitor the success of each campaign.
Features of Mailchimp
- Your email design can make or break its success, so ensure you select a template that appeals to your target market and stands out from others. With over 100 pre-made templates available on Mailchimp, each can be tailored with various colours and styles for added personalisation.
- Mailchimp also offers custom email campaigns, landing pages tailored to your business, and pre-made templates. Choose themes like lead generation, list growth, product promotion, or payment acceptance, then customise the content according to your products or services and marketing pitch.
- Another feature worth exploring is Mailchimp’s customer journey builder, which allows you to create an automated email-based sales funnel for your customers. Not only will this aid in developing a relationship with them over time, but it will save time and effort by sending emails based on actions taken by your recipients.
- Mailchimp offers a free plan for businesses with fewer than 500 subscribers, but you can upgrade to a paid plan for more features and access. Pricing tiers depend on your contact count and how many emails you send monthly.
- If your business is small, Mailchimp is the ideal solution for all your email marketing requirements. Their free account allows for sending up to 2,500 monthly emails to contacts, plus they offer several third-party integrations for extra features and functionality.
- You can also utilise their marketing automation tool to keep conversations going with customers who have yet to respond to previous communications. This feature allows you to set up automated emails that follow triggers and a process flow based on customer preferences and how they respond to previously sent emails.
Why Choose Mailchimp
MailChimp provides a range of templates with different looks and feels to suit different occasions and messages. Their drag-and-drop email editor allows you to craft a template that accurately reflects the brand’s aesthetic and tone.
It features an intuitive email editor that lets you personalise the text and images within each email. Furthermore, its content studio stores all your images and other files centrally so you can reuse them on subsequent campaigns without uploading them again.
Email Marketing FAQS
- Is Email Marketing a Good Career?
Email marketing is ideal for staying in touch with customers and promoting your business. Not only that, it’s cost-effective too – no advertising fees or printing expenses required! Email marketing is permission-based, meaning it only sends messages to those who have agreed to receive them.
- The Career – Email marketing is an effective way to build your brand and boost sales. The key is finding a niche within the market and offering valuable content that sets you apart from your competition.
- What to Consider – Before selecting an email marketing strategy, it is essential to assess your individual needs and budget. Selecting an ESP with email automation, target audience segmentation capabilities, transactional emails (order confirmations), and reporting capabilities will allow you to monitor campaign performance more effectively.
- Be Creative and Technical – Crafting engaging copy requires creative thinking and an expert grasp of marketing data. Both skill sets are necessary for this role, so Amanda and Laura suggest that you demonstrate to your employer that you can effectively manage both aspects.
- Be a Thought Leader and Create Your Content – In addition to sending out marketing emails, you can also use email as an outlet to share your content. Doing so helps you position yourself as an authority figure within the industry while building credibility with readers
2. How much do you get paid for email marketing?
The answer to this question varies based on experience, location and other variables. However, one thing remains consistent: demand for email marketing specialists is high, and pay scales reflect that. Email marketers are invaluable to businesses, creating highly effective campaigns that deliver results. They know how to start conversations and foster online connections that lead to leads, sales, and brand recognition.
They possess an in-depth knowledge of their target audience and industry trends, making them indispensable assets to any company’s strategy to expand and stay ahead of its competition. These professionals can craft email campaigns that drive sales and generate leads. To do this, they employ personalised emails and email automation software. Many small businesses and marketers outsource their email marketing needs to an agency rather than attempt it alone. Doing so allows them to get precisely what they need without overworking their staff or investing excessively in tools.
The ideal agencies possess extensive email marketing expertise and are knowledgeable about helping businesses formulate goals and strategies before beginning work. Furthermore, these agencies stay abreast of research and new technologies, giving them the most up-to-date knowledge to meet their marketing objectives.
3. What Skills Do I Need for Email Marketing?
Email marketing is one of the most efficient and successful digital marketing channels, boasting an estimated ROI per dollar spent of £42, compared to just £17 for social media and £8 for SEO.
But, like any other digital marketing channel, it requires specific skill sets to run efficiently. Here are 8 of the essential ones:
- Copywriting – Crafting captivating, pertinent content for email marketers is a crucial skill to master. This should be done in an informal tone and tailored to each person on your list and their interests.
- Deliverability – Email marketers must possess this essential skill to deliver email campaigns successfully since effective emails must reach their intended recipients’ inboxes. To guarantee optimal deliverability, marketers must ensure their domain doesn’t get blocked, spam complaints are minimised, and hard bounces are kept to a minimum.
- Problem-Solving – When something unexpected comes up during an email campaign, marketers need to be able to think quickly and come up with solutions quickly. Possessing good problem-solving skills will allow you to maximise any resources at your disposal – whether internal or external – at the right time.
4. What are the four C’s of email messages?
Emails remain an indispensable tool in business communication. Emails are significant, from direct communication with clients and partners to sharing vital information or managing projects. But it is essential that these messages are written as clearly and competently as possible. Doing this will ensure communication with colleagues and stakeholders is communicated effectively.
- Clarity: Use precise language and keep your message short and sweet to avoid misinterpretation. Include any documentation that supports your critical points for added support.
- Complete: Be sure all information you wish to convey is included in your email message, so there will be no room for follow-ups later. Please don’t leave out any essential pieces of data, as it could significantly affect the context of your communication.
- Compelling: Empowering your listeners with passion and calling them to action is essential for effective communication. Be specific in what you expect them to do, then provide them with a logical next step that they can take.
- Conversational: Creating an excellent first impression on the reader is essential when opening an email. Be engaging and friendly without being too formal or impersonal by greeting the recipient by name and beginning with an introductory statement before providing your main point.
5. How Many Emails Do You Need For Email Marketing?
Email marketing is a form of direct marketing that involves sending emails to an organised list. It can be utilised for various purposes, such as increasing brand awareness, generating leads and boosting sales. The number of emails you send depends on the size and composition of your list and your objectives. Developing an effective strategy for growing your list is critical; it can significantly influence the efficiency of your overall email marketing.
- Conversion Rate: Your conversion rate is the percentage of email recipients who take action after reading your messages, such as purchasing a product or signing up for services. This metric should be monitored closely because it indicates how much value your emails create for your business.
- Spam Complaints: If your emails end up in spam, you could lose many subscribers. Furthermore, these complaints will negatively impact your open and click-through rates, so be mindful when creating content for distribution.
- Message Length: If your messages are too lengthy, they could quickly be deleted. Keeping your emails concise helps ensure that subscribers remain engaged and attentive.
- Segmentation: Recognising that subscribers have different preferences and interests requires you to segment your list based on these traits. The more relevant and compelling your emails can be tailored towards each recipient, the better.
- Timeliness: Your emails must be sent at a time that corresponds with their relevance, such as during a sale or event. Furthermore, they should be sent conveniently to the subscriber so they don’t miss out on anything important.
6. What Are the Steps of Email Marketing?
Email marketing is a direct approach businesses use to share products, sales and updates with customers on their contact lists. It can be an effective tool for increasing brand awareness, driving traffic to your website and building credibility. Crafting an effective email marketing campaign takes time and dedication; designing, writing, testing and analysing each message requires skill. However, with the right strategy and appropriate tools, you can succeed with this technique. The initial step in any successful email marketing campaign is understanding your audience and their needs. This is essential since it allows you to craft engaging content that keeps subscribers interested and eager to purchase.
- Define Your Goals For Each Email: Setting objectives will keep your emails focused and prevent them from becoming spam. This could include anything from reengaging inactive subscribers to gathering more information about your subscribers.
- Select an Email Marketing Platform: An email marketing platform simplifies everything, from setting up your list and sending emails to analysing analytics. It also allows you to segment subscribers and send them tailored messages tailored towards their requirements.
7. What Does an Email Marketer Do?
An email marketer is a digital marketing specialist who creates, distributes and monitors emails to improve sales and communication. They collaborate with copywriters and designers to craft email campaigns that target specific audiences, engage with customers, and boost revenue. They also monitor email engagement metrics, such as open and click-through rates. Using data from email service providers (ESPs), they aim to optimise campaigns and devise strategies that encourage subscribers to open and click.
The Job: As an email marketer, your responsibilities will depend on the size of your company and industry. You could manage a large marketing team or be accountable for creating and sending out individual campaigns. Regular tasks involve maintaining and cleaning lists, setting up email automation, and evaluating the success of existing emails.
Furthermore, testing and optimising email campaigns can increase engagement levels and guarantee your messages reach the right recipients at precisely the right time. Additionally, it would help if you guaranteed your emails look perfect on desktop and mobile devices. This necessitates an intimate knowledge of digital communications standards and the capacity to craft responsive designs that adjust according to screen sizes. Gaining a career in email marketing is possible if you possess the necessary skills and experience. You can study courses to hone your abilities, become acquainted with this job’s nuances, or start an internship or entry-level position at a company providing this service.
8. What Are the Types of Email Marketing?
Successful ecommerce stores employ various email marketing strategies to keep customers engaged and generate sales. Unfortunately, not all emails perform equally well – some don’t even get any engagements or generate revenue. Fortunately, numerous proven email campaigns work for businesses of all sizes.
- Onboarding and Re-engagement Emails – Onboarding and re-engagement emails are sent to new subscribers as an introduction to your business and an incentive to purchase more from you. Studies have found that these emails can increase open rates twice as much as standard marketing emails.
- Replenishment and Upsell Emails – These are sent to remind your customers when their products are low or offer them a better deal on what they have purchased. These can increase repeat purchases and enhance customer service experiences by keeping customers updated on what has been ordered.
- Survey Emails –Survey emails enable customers to provide feedback about your products or services. They also identify gaps in your offerings and create more tailored options based on customer preferences. Selecting the ideal email campaign for your ecommerce store is critical to getting maximum value from your marketing efforts and cultivating a loyal customer base who is enthusiastic about your brand. This will guarantee that customers stay loyal to you and your store long-term.
9. What Is the Ideal Email Marketing Software for Beginners?
Effective email marketing software is essential for those just starting their business venture. Look for a service with an intuitive user interface that enables you to craft highly engaging emails quickly and effortlessly. A reliable email marketing tool should include features that enable you to cultivate a devoted customer base, track progress and measure ROI. Furthermore, it should improve email deliverability rates and offer a scalable solution that grows with your needs over time.
10. Automated Segmentation – Make Your Emails More Relevant
Segmenting your subscribers based on purchasing history, website interactions, and lead magnet types is essential to an effective email marketing strategy. Doing this allows you to send them content that resonates with their stage in the buying cycle and offer them a tailored experience. To achieve optimal results, marketers can use marketing automation software like ActiveCampaign to craft personalised automation that increases engagement and sales. Furthermore, ActiveCampaign provides resources to assist with setting up the automation and ensuring they run smoothly.
Another essential aspect of your email campaign is selecting a template that suits your brand and audience. Most email marketing tools offer hundreds of templates, but some platforms have more extensive selections. For instance, Campaigner boasts an advanced template management system and built-in image editing tools.
Marketing Software: How to Choose the Best
Email marketing software is a helpful tool that enables businesses to craft and send emails to subscribers. It also lets companies manage their mailing lists and measure the success of campaigns. Selecting the ideal email marketing software is essential for reaching many customers at minimal expense. When making your choice, there are several factors you should take into account:
- Common Features –Email marketing software typically comes with a WYSIWYG editor that lets you preview how your emails will look before sending them out. This feature lets you split-test the layout and copy of your emails to determine the most successful.
- Mailing List Management – Many email marketing solutions allow you to segment your mailing list based on demographics, geolocation, autoresponder feedback, purchase history and other data. This enables you to conduct separate email campaigns for these groups and target them with tailored messages. Segmenting your mailing list ensures you only send relevant and personalised messages to your audience. It’s especially essential regarding CAN-SPAM compliance, which requires providing recipients with a way to opt out of receiving emails or unsubscribe from your list.
- A/B Testing- A/B testing is a technique in which you send different versions of an email to a small group of subscribers to get their feedback on the design, copy, and subject line. This lets you learn from your top performers and incorporate those ideas into future email campaigns.
Email Marketing: What You Need in an Email Marketing Service
Email marketing services effectively raise brand awareness, sell products and drive traffic to your website. The best services provide a range of tools and features that simplify creating and sending email campaigns for new and existing subscribers. When selecting an email marketing service, the essential features you should look for include a drag-and-drop editor, templates, and the capacity to measure campaign performance. Tracking open, click-through, bounce, and unsubscribe rates can help determine how effectively your campaigns work for your business.
- Templates: Most email marketing services provide templates you can customise for your emails. Some even feature responsive templates that adjust to mobile devices, saving time and effort when designing the following email.
- Automation: Email marketing services should also offer the capability of automating your campaigns. For instance, you can set up an autoresponder that sends out an email automatically after someone joins your list, browses your site, adds something to their cart or purchases a product from you.
- Targeted Campaigns: Most email marketing services allow you to segment your contact list into buyer personas, allowing you to target specific people with relevant content. This helps increase conversions and guarantees that each email is tailored to a particular audience.
- Ecommerce AI: Utilising email marketing services can help your ecommerce store sell more by targeting customers with products they’re likely to purchase based on their shopping habits. For instance, if a customer always buys perishable items like pies or frozen meals, email them an email promoting seasonal treats or new selections.
Email Marketing: How to Choose a Platform
Email marketing is an incredibly efficient way to communicate, sell products, and cultivate customer relationships. A reliable email marketing platform will enable you to manage lists, connect, and campaign efficiently. Sending emails is an economical way to reach your subscribers, but you need the right software for the job. The ideal email marketing platform should be user-friendly with advanced features and provide helpful customer support when necessary. Building an email list is essential for the growth of your business, yet it can be daunting to get started. The best approach to do this is by collecting email addresses during sales processes or client interactions. Once this data is collected, segment it by buyer profile to target specific segments.
- Segmentation is an effective tool for sending targeted, pertinent email campaigns to your subscribers. It enables you to create multiple lists of subscribers based on specific traits like purchase history or buying frequency.
- Split Testing Content: This feature allows you to experiment with different versions of any content block within a marketing automation sequence to determine which performs better. This can be a big time and money saver by cutting down on sending the same content repeatedly to your audience.
- Be Sure Your Email Opens on Mobile – Today’s rapidly-evolving email industry. Selecting an email marketing platform that supports desktop and mobile templates is essential. If your template doesn’t display correctly on a mobile device, the user will likely encounter an incorrect message or bounce back to the sender.
Email Marketing: The Benefits of Using an Email Marketing Agency
Email marketing agencies specialise in developing email solutions to assist your clients with building, launching and managing their businesses’ email lists. These specialised teams can assist both you and your clients in expanding their email marketing strategy, boosting open rates and enhancing click-through rates.
- Benefits of Email Marketing – Utilising an email marketing agency is one of the most direct methods for connecting, advertising and communicating with your customers. It’s much less disruptive than other forms of advertising like television or radio commercials, plus it can also generate business more rapidly.
- Email Types – With email marketing software, you can create and send newsletters, promotional emails, invitations, catalogues and surveys to your customers. These messages may promote special events, introduce new products or services and entice customers back into the fold.
- Setup Packages – For clients who want to manage their campaigns but need a helping hand getting started, you can offer a set-up package which includes gathering and uploading their email list, building the email template, etc. Depending on the client’s requirements, these services usually have flat rate fees ranging from £500 to £1,000.
Email tools like Campaign Monitor allow you to design and develop branded templates that your clients can quickly drag and drop content into to create their own email campaigns. Not only does this save them time and money, but it also helps grow your agency’s revenue.
Email Marketing- Other Useful links about Digital Marketing:
How to Find and Choose a Reliable Digital Marketing Agency?
How to Improve Customer Experience in Your Digital Marketing Agency
6 Clear Signs You Need to Outsource Your Online Business Marketing
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