What is WhatsApp Business?
A growing number of tools are being converted to business applications, and being aware of these different tools could help your firm implement the best solutions for its own needs. Among these, WhatsApp has recently jumped on the commercial bandwagon and has launched WhatsApp for business. But what is WhatsApp Business, and could it be a valuable option for you to consider for all of your business communication needs?
What is WhatsApp Business?
More and more people are turning to WhatsApp for all of their messaging and communication needs, and a good reason. WhatsApp is one of the key destinations for communications thanks to its simple functionality and free-to-use business model, which commonly offers a far superior solution over other options such as traditional texts and calls, which can be more expensive (especially for overseas communications). The app’s simple functionality and attractive business model has led to over 1.6 billion consumers globally using it for communications.
With so many consumers using WhatsApp for communications, it perhaps comes as no surprise that WhatsApp can also offer many benefits for businesses looking to improve customer service and enhance customer experience with the brand.
WhatsApp Business was created to meet this requirement, offering an opportunity for businesses to contact and engage with customers easily. As an additional bonus, in line with the app’s standard functionality, WhatsApp Business is still free to download and use, making it an additional tool in the business’s arsenal that doesn’t come with financial risks and the like. This is a welcome change from many other business communication tools, which operate on a subscription plan.
Key Features of WhatsApp Business You Should Know About
There are numerous features associated with WhatsApp Business, and some of these are summarised below. However, these are just a few features of the WhatsApp Business app; we highly recommend that business owners check the App Store to view the full app description and see all functionalities that it can offer.
1. Create a Business Profile
WhatsApp Business allows a firm to increase its exposure by creating a public business profile. The business profile offers business descriptions, contact email addresses, website addresses, and more. This information can help customers find your business and engage with it, potentially leading to new sales and conversions.
2. Use Quick Replies to Enhance Customer Experience and Response Times
The WhatsApp Business app enables a business to quickly respond thanks to the “quick replies” function, allowing businesses to choose different pre-written responses. This time-saving feature can be precious, especially for businesses that handle numerous contacts a day or for which time is tight. It also helps to ensure that every customer gets the same, high standard of service.
3. Implement Customer Labels and Tags for Easier Customer and Order Management
WhatsApp Business is more than just a messaging system. It can be used effectively to help manage orders and customer support, too! Implementing labels for customers can make it easier for businesses to manage their messages and other aspects of business management.
Managing numerous customer messages can sometimes be a struggle, and keeping on top of which customers want what and the like can be difficult. However, the WhatsApp Business app allows businesses to create custom labels for more effective management systems.
Some examples of labels could include “new customer,” “new order,” “pending payment,” and the like. Assigning these labels can ensure that the business is managed efficiently and can help to streamline the process of managing orders, especially when things get busy.
Who is WhatsApp Business Intended For?
Overall, the WhatsApp Business application is most suitable for small business owners, thanks to the features it offers. Nevertheless, the app can also be used by medium and even large business owners effectively. The global communications feature may make it effective in this regard for even multinational companies. However, some of its functions (such as customer labels) may be more limited for businesses that daily handle hundreds or thousands of customer messages.
Today, we’ve taken a look at WhatsApp Business – an adaptation of the standard WhatsApp application for businesses and commercial enterprises. WhatsApp Business could, as such, be a valuable tool for your business to consider.
Have you tried WhatsApp Business? What did you think of the app for your own business needs? Let us know about your experiences; we’d love to hear from you regarding your own opinions of the WhatsApp Business app.
Other useful links from our knowledge centre:
What is a Creditor?
What is Business Management?
What is a Tender in Business?
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