5 Ways to Encourage Customers to Use Chatbots
While integrating chatbots into your business requires a lot of planning, there are many ways to get customers to interact with them. Consider giving rewards, sharing your chatbot’s story, providing shipping information, etc. This article will talk about ways to encourage customers to use chatbots and how they can help you. Hopefully, these tips will help you get started. In the meantime, get started with a free trial.
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Use Chatbots: Reward Your Customers
You can encourage customers to engage with your chatbot by giving exclusive discounts or promotions.
- Moreover, this will help keep your customers from leaving your website without converting them. Giving rewards to your customers will help them stay on your website and become loyal to your brand. This is crucial because more customers mean more sales and longevity for your business. Even if you can achieve a five per cent increase in conversion rate, it would mean a 25 per cent increase in profit.
- Offering rewards to your customers will encourage them to use chatbots, driving them to sign up for your loyalty program.
- A loyalty program can increase customer loyalty, which will increase your sales. Marriott International has already embraced this strategy with its chatbot, which is available on Facebook Messenger and Slack.
- The chatbot is designed with a guided response interface so that even those who are already members can check out the benefits of the loyalty program.
Another benefit to using chatbots to engage with your customers is that they are available twenty-four hours a day. This is advantageous because customers expect fast answers. When AI and chatbots are combined, they can be trained to respond to customers’ queries. By giving rewards to customers for engaging with their chatbot, businesses can easily track their behaviour and create a personalised loyalty program. Chatbots can also be programmed to remember customers on social media or in-store. This helps you extend your brand beyond your traditional brick-and-mortar presence.
Use Chatbots: Give Them A Story
Before you build a chatbot, it is essential to understand the needs of your site visitors. Different customers will have different problems, concerns, or pain points. Understanding these needs is crucial to ensuring that your chatbot will serve its purpose and help you grow your business. Depending on the type of chatbot you create, providing relevant product recommendations to users can be helpful. Similarly, chatbots can help customers navigate a site more easily by showing them products related to their previously viewed items.
Ensure that your chatbot has an easy way for customers to return to the start of the conversation if they are lost in the story. Avoid using too many qualifying questions, putting your customers to sleep and discouraging them from chatting. Instead, hook your customers with small amounts of copy and catchy visuals. If your chatbot is meant for younger users, use more visuals and natural language to engage them in the story. As consumers become more comfortable with chatbots, their expectations change. Consumers expect fast, efficient information and a solution that works.
Chatbots are a natural choice for these situations because they remove the waiting period for customer service agents. Customers will appreciate the personalised service that chatbots can provide. They will be pleased to use your chatbot in their interactions, including on social media. Creating a gripping story for a chatbot is not easy.
It can be tough to build a chatbot. If you’re not confident with your writing skills, start researching existing chatbots to get some ideas. Once you’ve done this, make a wireframe to help you visualise the chatbot’s experience. A mind map tool or paper will do the trick. Think about the steps customers need to take to achieve their goals. The faster they can accomplish them, the better.
Use Chatbots: Orders and Shipping
Chatbots can provide customers with information about their orders and shipping without the customer needing to call customer support. Moreover, they can answer common questions and help customers avoid the hassle of finding a live agent. For instance, a customer may want to know when their delivery will be delivered. To get this information, the customer must find the shipping number and go to the company’s or delivery service’s websites.
However, many customers would prefer to ask the chatbot. A chatbot can also help customers find the perfect pair of jeans. It will recommend similar jeans and offer recommendations based on its real-time inventory. The conversation will save the customer’s time, but it will also increase their chances of purchasing. This way, they will not feel pressured to purchase an item they don’t want.
Moreover, chatbots can be used to cross-sell and upsell products. For example, e-commerce websites can utilise chatbots to answer customers’ questions. Customers will often ask for recommendations or check if their desired products are available in stock before placing an order. While chatbots should be able to answer such queries, they should address customers by their first names and maintain a helpful conversation.
The UX Planet article demonstrates the potential for bots to increase conversions and reduce customer service costs by making buying decisions easier. Besides responding quickly to customers’ questions, chatbots can also collect data on customer behaviours. While chatbots have been around for decades, their application in businesses is a relatively recent development. Thankfully, it is becoming easier and more affordable for small businesses to implement.
Use Chatbots: Provide Personalised Solutions
Creating an everyday experience with your customer service chatbots can be very beneficial. They can provide accurate information and top-notch customer service, similar to human interaction. Because these bots are available whenever customers need them, they can increase customer retention and attract new customers.
Moreover, they can solve many customer issues, including payment questions and shipping problems. Here are some tips for implementing chatbots into your customer service process. Identify common questions that customers ask about your products and services.
Use Chatbots: FAQS
- Your customer support and sales teams talk to customers more often than you. Ask them what questions are stopping them from converting.
- Use these questions to design an everyday experience with your chatbots. This way, you can tailor the experience to your audience’s needs.
- The best chatbots can automate standard customer service processes like password recovery and updating account information.
- They can also screen out common problems and automatically deal with those that require human interaction.
- Customers will feel more confident using chatbots if they feel as though they are talking to a natural person.
- They can even use chatbots for simple service requests, such as ordering tickets online.
- In addition, the chatbots can be configured to gather feedback and resolve customer issues before they escalate to tickets.
- Using advanced customer feedback analytics tools is crucial to improving the quality of customer service with chatbots.
Use Chatbots: Reduce Human Error
The benefits of implementing a chatbot in a retail business are many.
- Unlike a human employee, a chatbot can provide the same information to customers over multiple channels.
- Chatbots can reduce human error by replacing the need for in-person customer service.
- Retailers who want to cut costs can use chatbots to provide personalised recommendations and guidance.
- They can also be used to increase repeat sales. Chatbots can free up human employees for more complex tasks by automating simple tasks such as asking qualifying questions.
- Websites are getting bigger and more complex, consuming human workers’ time.
Use Chatbots – To Summarise
Chatbots can eliminate costly human errors. Research suggests that chatbots can improve customer satisfaction. Compared to call centres, customers who use chatbots report higher customer satisfaction. KLM’s chatbot achieved a higher Net Promoter Score than its competitors’ usual channels. The company’s software is trained to answer 60,000 common customer questions. Even experienced manufacturing workers can make mistakes when performing repetitive manual tasks. A chatbot, on the other hand, won’t get bored.
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