Salesforce is a well-known San Francisco-based software company. It is known for providing CRM software and applications based on sales, customer service, marketing, analytics, and application development.
It was founded in 1999 by a former Oracle executive named Marc Benioff and Parker Harris, Dave Moellenhoff, and Frank Dominquez. The company was initially founded as a SaaS (software as a service) company. Four years after its launch, i.e., in 2004, the company had its first stock launch on the New York Stock Exchange. Salesforce made its initial public offering under the symbol CRM and raised approximately £110M.
As the company was getting investors, it had sufficient funds to invest in launching new projects. So, in 2006 Salesforce launched IdeaExchange – a program that encourages customers to connect with product managers. In 2009, the company generated annual revenue of about £1 billion and introduced a new cloud service. With every passing year,
Salesforce continued making advancements and launching new ventures. For example 2014, the company introduced Trailhead – a free-of-the-cost learning platform. In the same year, it announced the development of its customer success platform. While in 2016, Salesforce set foot on AI and introduced an application called Einstein that was designed to support the company’s cloud services. For further information and pricing on phone systems, click here.
Salesforce: Why Choose it?
- There are numerous reasons why one should choose Salesforce.
- Firstly it is the world’s leading customer relationship management (CRM) platform.
- It helps your enterprise’s marketing, sales, IT, and commerce teams to work as one from anywhere around the globe.
- One would think of it as a challenging task, but Salesforce has made it possible.
- The software house can bring all the teams of an enterprise on one platform by connecting them with Customer 360.
- Customer 360 is an integrated CRM forum that comprises all the applications. This way, Salesforce helps small-scale and large-scale enterprises streamline their business.
Salesforce: What Does it Do?
Salesforce is typically the leading CRM platform, but what is CRM? Most people are usually not familiar with the term customer relationship management. The service works by storing all the necessary information of customers like name, address, contact, email, Phone calls, and internet activity. With the CRM platform, you can even keep track of your customer’s whereabouts. CRM is also capable of solving repetitive tasks, thus allowing you to focus on the core work. In addition, through CRM, you can connect with your entire team from a single device. So the question is, why has CRM become so essential for the corporate world?
Today, businesses seek advantage of the Salesforce CRM platform. They don’t have to do things manually. Not only did it help them drop the laborious mode of working, but it also freed up their schedule. This way, business owners can focus more on the leads, close more deals, make new customers, and eventually grow their business.
Salesforce: What is it Used For?
The Salesforce CRM platform is software, not hardware, and runs exclusively on the cloud. Whether marketing, sales, IT, etc., all the departments can be connected using this platform despite being in different locations. The platform has streamlined the communication and exchange of information between customers and marketers to a great extent.
Over the years, this digital workplace has helped large-scale and small-scale enterprises deliver remarkable services to their clients. These establishments could be government agencies, educational institutes, NGOs, retail or manufacturing businesses, hospitality, etc.
After going through the history and product portfolio of Salesforce, you may wonder why the company is obsessed with customers. The majority of the customers think that a company’s customer dealing skills are as essential as its products and services. However, there is more to the situation than just offering a product to the customer. Today, customers are highly critical of how they are treated at a company. They want to trust the workplace from where they are getting what they need. So here comes the role of Salesforce as it helps businesses develop smooth relations with their clients.
Most of the customers have positive feedback about the digital workplace. They said that the company’s CRM solutions have made their lives easy. They can now understand their customer on a deeper level which has helped them establish good relations with them. Also, they felt more open and connected not only with their customers but also with their teammates. Moreover, the consumers of Salesforce CRM solutions were highly impressed by the flexibility of the applications.
Since 2005 salesforce has won numerous awards, making it one of the topmost CRM solution providers in the world. From 2011 to 2014, it was recognized as the world’s most innovative company. In 2012 the company won the CRM Market Awards and was acknowledged as the best enterprise suite CRM and midmarket suite CRM. Moreover, the San Francisco Business Times included Salesforce among the Top 50 Corporate Philanthropy list.
Who Are The Salesforce Biggest Customers?
Whether big or small, the list of companies relying on Salesforce CRM solutions is pretty extensive. Salesforce is not only delivering its services to the local brands but has also signed up numerous international brands. These prominent customers are Toyota, cannon, American express, New York post, Macy’s, Aldo, Hershey’s, and others. The company’s CRM platform is widely used by countries other than the US. It means that the company is dealing with many international clients, for instance, Godrej Group, OLX India, Titan Company, etc.
Where is Salesforce Located?
The head office of Salesforce is located in San Francisco’s salesforce tower on the third floor. However, the company also has its offices located abroad, for instance, in Hong Kong, Israel, and Sydney.
How Much Revenue Has Salesforce Generated?
As per recent reports, the company has generated up to £21.25 billion worth of revenue.
How Many People Are Working For Salesforce?
The total number of employees working in this digital workplace is approximately 56 606.
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