How to Start a Candle Business in the UK
Have you ever wondered how to start your own candle business in the UK? If you have been looking to start a candle business, then there are a few essential pointers you should know about. Luckily, our team is on hand today to help you find out more about starting a candle business in the UK, so you can get in the information you need to make the right decisions for your new business!
There’s a tremendous amount of potential at the moment for individuals with candle making abilities. The decorative candle industry has seen a boom in recent times, and this has had a significant impact on the availability of these products for consumers.
This lack of supply at a time of peak demand for candles, coupled with the relative ease of creating stunning candle designs, means that there’s undeniably a great deal of potential for those looking to make the most of a new business opportunity! The UK candle making industry is now worth a staggering £1.9 billion annually – that’s no small sum, and so the potential for new entrepreneurs is undoubtedly there!
But how can you get started with creating your own candle business in the UK? Well, we’ve listed some of the key points you’ll need to clarify as follows to give you some ideas on launching your new candle brand!
1. Determine your Products
Before starting your candle business, you’ll need to think carefully about the candles themselves. After all, while it can be exciting to think about the opportunities that are starting a new business offer, it’s all too easy to forget to consider the actual ins and outs of how you’ll go about this!
So, the first thing you should do when it comes to creating your candle business is working out how you’re going to make your candles. Are you going to make candles in large batches, or will you create a smaller number of bespoke, artisan candles instead? What designs are you going to use for your candle? These are all essential points to consider.
As part of this process, you should also carefully consider the costs associated with making your candles. This will allow you to work out how much you need to charge for the candles to break even. Considering competitor prices for similar style candles may also give you a ball-park idea for how much you should be asking for your candles.
2. A Simple Candle-Making Guide
Fortunately, most candle-making recipes are relatively simple. Start by measuring out and melting your wax before adding the correct essential oils and fragrances to the mixture. Then, attach the wick to the candle mould, pour in the wax, and secure the wick in place. Once you’ve done so, a little more wax will then hold the wick firmly in place, at which point you can leave it to set and then decorate to your heart’s content.
Of course, this is only a straightforward candle recipe, and you may want to add some extras to your candles to make them unique. Adding petals, creating a two-toned design, and more are common choices for creating stunning candles that are likely to sell well.
3. Establishing the Business
Once you’ve created the ideal candle design for your new venture, you’ll want to look at establishing the business. Most startup candle makers will choose to operate as self-employed. However, you could also consider establishing your candle business as a partnership or even a limited company if you have great aspirations for the enterprise.
The exact steps you’ll need to take will differ depending on which business model you choose to register as. However, setting up as a self-employed sole trader or as a partnership are generally the easiest ways to get going, and most small candle making businesses will choose this option to start out.
4. Make Sure You’ve Got Insurance.
Before we look any further, you must arrange for insurance policies before selling any products through your new business. Public liability insurance, product liability insurance, and stock insurance are excellent options for a new candle-making business.
5. Market the Brand!
Once you’ve launched your candle business, now’s the time to look at marketing. You need to get your name out to your target market to begin getting sales, so make the most of different marketing opportunities here:
- Advertise your products on selling platforms that allow business listings, such as with a Preloved Business Account.
- Create a social media presence for your business. Post regular updates about your newest batches and designs of candles to engage with your target market, and share this page far and wide to start getting the word out.
- Optimise your candle business’s website for search engines with effective SEO strategies – you could do this yourself or hire a professional web developer to help out.
If you’re struggling to make your brand known, an effective and affordable marketing opportunity is to run a social media giveaway. These giveaways can get your brand out to a broad audience without the significant expense of standard pay-per-click marketing models and the like, which can naturally be beneficial when you’re just starting!
Candle making is a surprisingly easy activity, and you can create stunning designs for a potentially great profit margin with just a little work. However, you must start your candle business right to make the most of these opportunities. Hopefully, today’s post will have given you some more ideas about how you can go about this to make the most of your new venture!
You can watch some candle making tutorials here
Other useful links from our knowledge centre:
Running a Business from Home
Why Do Businesses Need Finance?
Who Pays Business Rates?
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