7 Essential Digital Marketing Skills For Every Digital Marketer
Digital marketing is an ever-changing field. However, some skills are a must-have for any digital marketer. Copywriting is one of these essential digital marketing skills. Whether for social media or a website, digital marketers must be able to write compelling messages that resonate with their audiences. This includes understanding how to use keywords and creating content with a conversion focus.
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Essential Digital Marketing Skills
Some essential digital marketing skills include proficiency in search engine optimisation (SEO) techniques to improve website visibility, understanding of social media marketing strategies for effective engagement and brand building, proficiency in data analytics to measure and optimise marketing campaigns, and robust content creation and copywriting abilities to engage and convert online audiences.
Digital Marketing Skills: Content Creation
Content is the cornerstone of digital marketing and integral to most marketing campaigns. Digital marketers with solid content creation skills can create and distribute content that engages, informs and converts audiences into customers. Digital marketers use their content creation skills to craft blog posts, email newsletters, videos, Slideshare presentations, graphics, infographics and more. They also write copy for website landing pages and sales proposals.
Content creation is about keeping the buyer persona in mind and delivering value with each piece of content. Good copywriters can adapt their writing style to the type of content they’re creating.
Digital Marketing Skills: Email Marketing
A digital marketer with a solid grasp of email marketing can use this tool to engage with an existing audience and nurture leads. This skill also enables marketers to deliver valuable content to subscribers, including updates, exclusive deals and event invites. A good copywriter can keep conversion and purpose at the forefront of their writing for various marketing channels, such as website content, social media posts or emails.
This critical skill can distinguish between engaging and disengaging your target audience. It is also helpful in creating effective call-to-actions that drive action and boost conversions.
Digital Marketing Skills: Social Media Marketing
Social media marketing is a skill that digital marketers need to have to promote their products and services. It involves using various social media platforms to convey relevant messages to the target audience and drive traffic to landing pages. This requires understanding different social media platforms’ unique needs and their audiences. It also includes having the ability to create and manage engaging campaigns.
Copywriting is the process of creating content that communicates value and inspires action. It’s an essential digital marketing skill for a digital marketer, as it’s one of the most effective ways to generate leads.
Digital Marketing Skills: Search Engine Optimisation (SEO)
Many hard skills go out of style, but some hold steady, and digital marketing skills are no exception.
For example, copywriting is one of the fundamental skills a digital marketer needs, but writing an email is different from writing a blog post.
It is also essential for a digital marketer to understand the basics of search engine optimisation (SEO).
A superior SEO strategy can mean the difference between visibility and obscurity, particularly for small businesses looking to generate business through online traffic.
Digital Marketing Skills: PPC Advertising
Pay-per-click advertising is purchasing ads on search engine results pages (SERPs). Your bid, campaign settings, keywords, and Quality Score determine your ad price. A well-developed PPC strategy can lead to a higher return on ad spend, increased conversions, and improved brand visibility. Digital marketers must be able to communicate effectively at all levels. They need to know how to write web content and emails that are clear and persuasive. They also need to be able to explain complex concepts to both clients and colleagues in easy-to-understand terms.
Digital Marketing Skills: Multichannel Marketing
Many skills go out of style in digital marketing, but these ones have proven to withstand the test of time. Digital marketers with these skill sets can take advantage of multichannel marketing, allowing them to simultaneously reach their customers across different platforms. This is the best way to build a brand voice and ensure your messaging is consistent across channels. If you have a serious message on your website but then promote it with humour on social media or irrelevant content in your emails, it will confuse and mislead your audience.
Digital Marketing Skills: Design
Digital marketers are tasked with creating engaging and compelling content across multiple platforms. For this reason, they need to have basic design skills to create visually appealing marketing materials. Whether searching for hair salons, finding catering options or looking at car features, consumers turn to search engines for help making confident buying decisions. Digital marketers with robust conversion optimisation (CRO) skills can identify how to optimise their websites’ pages to encourage visitors to perform specific actions like requesting a quote or downloading an eBook.
Digital Marketing Skills – Other Useful links about Digital Marketing:
How to Find and Choose a Reliable Digital Marketing Agency?
How to Improve Customer Experience in Your Digital Marketing Agency
6 Clear Signs You Need to Outsource Your Online Business Marketing
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Ally Cox is a dedicated Copywriter and Blogger for CompareYourBusinessCosts.co.uk. In under two years, the platform achieved the esteemed accolade of ‘Website of the Year’. Since its award-winning debut, Ally has been instrumental in fostering organic growth for the website, expanding its offerings to encompass comparisons across a diverse range of over 20 products to help serve all your business needs.