What Are Corporate Coffee Companies?
You may have heard of Starbucks, Dunkin’ Donuts, and Peet’s Coffee, but what is the difference between these companies and what you can get from them? It’s easier than you think to find the answer to that question. Read on to learn more about these companies and how they operate.
Whether you’re in the market for a coffee or a muffin, these companies make it easy to meet your daily caffeine requirement.
Peet’s Coffee
Peet’s started in Berkeley, California, in 1966 and has maintained a high profile in the San Francisco Bay Area. In recent years, the company has expanded into new cities, including Washington, D.C., where it has established 23 stores. Likewise, it has expanded into Chicago, Boston, and New York, where it has two locations and is planning to open a third in 2019. Founded in 1966, Peet’s Coffee has grown to more than 200 locations in the United States. The company is a pioneer of speciality grade coffee, roasted longer and has a more robust, richer flavour than ordinary coffee. As a pioneer in the speciality coffee industry, Peet’s has been an integral part of the success of this business model.
Its reputation for quality and freshness has helped it become one of the world’s largest and most beloved brands. After escaping from the labour camp, Peet learned about coffee in Indonesia and Sumatra, where it was grown on a large scale. Later, he moved to New Zealand but eventually settled in Berkeley. He opened his first shop at Vine and Walnut streets during the anti-Viet movement.
People like Joan Baez and Dr Martin Luther King Jr. frequented the coffee shop to meet with friends. Peet’s has a simple vision and humble beginnings but has evolved into a leading coffee company in the United States. In 2007, the company built a LEED Gold certified roasting plant in Alameda, California. Its commitment to quality coffee goes beyond its corporate goals and extends to its suppliers. It also works to educate smallholder coffee farmers and supports organisations in coffee-growing regions.
In 1966, Alfred Peet opened the first Peet’s Coffee in California. After World War II, he was shocked to discover how inferior coffee was in the U.S. His solution was to introduce European style coffee to the Bay Area. Peet’s coffee became a sensation and was soon available in more than 15,000 grocery stores nationwide. These coffee stores also offer tea and brewing equipment.
Starbucks
The Starbucks logo depicts the twin-tailed mermaid, a siren from Greek mythology. Its design has changed over time. It used to feature a topless image with an apparent double fishtail. The original version had a rough visual texture, and the logo resembled Melusine, a famous mermaid. The logo is based on a woodcut from the sixteenth century, but scholars disagree. Most Starbucks retail stores are located in high-traffic, high-visibility areas.
The brand has also developed partnerships with other prominent third parties to expand its presence. These partnerships include retail store licensing agreements for the U.S./Canada region, international retail store accounts, warehouse club accounts, and direct-to-consumer channels. Other partnerships involve equity ownership in other companies. Despite the varying locations, the Starbucks brand is a worldwide brand. Although the corporate coffee company was born in Seattle, it has spread to over 60 countries.
Its corporate headquarters are located in Seattle, Washington. Its official website does not list the corporate contact information. However, you can call them if you have any questions. It will be helpful if you can find the address of Starbucks headquarters. A quick Google search will yield the details. Alternatively, you may want to visit the Starbucks website.
In 1992, the Starbucks Company completed its IPO, and its common stock was listed on the NASDAQ National Market under the symbol SBUX. In the same year, Starbucks opened its first roasting plant in Kent, Washington. By the end of that year, the company had over 100 locations in the Pacific Rim, and the number of stores was projected to rise to 500 by 2003. This rapid growth pushed local coffee shop owners to stage protests in front of Starbucks stores.
In addition to serving customers worldwide, Starbucks is a global speciality coffee retailer and roaster. The company operates through three segments: retail stores, licensed stores and coffee wholesale. In addition to coffee drinks, the company also sells packaged beverages, coffee ice cream, and bottled Frappuccino coffee. This company also sells its products in supermarkets and online. A recent partnership with ice cream company Dreyer’s Grand Ice Cream distributes coffee ice cream.
Dunkin’ Donuts
You’re missing out on a great American institution if you’ve never heard of Dunkin’ Doughnuts. In 1946, the company began as a doughnut shop but later branched out into coffee. Today, Dunkin’ Donuts offers coffee for sale in many retail locations. Additionally, their website has nutritional information about their coffee. The company’s headquarters are located in Canton, Massachusetts, and they handle all corporate communications.
You can send an email, phone call, or visit them on social media to contact the company. Franchise profitability has decreased since the “good old” days. Dunkin’ Donuts was the only game in town. Today, the average Dunkin’ Donuts franchise generates eight to twelve per cent net profits. However, top operators generate higher profits. If you’re interested in owning your own Dunkin’ Donuts franchise, read on to learn what’s involved in starting a franchise. Franchisees have little control over their franchises, but they have some options.
If you’re interested in owning a Dunkin’ Donuts franchise, learn more about how it works before investing. Like many franchisees, Dunkin’ Brands also offers training and support for franchisees. Its operating model is based on providing a high-quality product to consumers. It also focuses on brand management and marketing to franchisees. Franchisees are expected to meet strict standards for quality, which contributes to the company’s success.
In January of 2019, the new branding was introduced in all stores. The logo and colour scheme are still the same. The company’s original logo was designed in 1973, but it has now changed focus to coffee. Its slogan “Time to Make the Donuts” remains unchanged.
McCafe
Although McCafe is part of the McDonald’s company, it is a separate branch and brand that offers high-quality coffee and tea. Unlike Starbucks, Costa Coffee, and Tim Horton’s, the company is relatively new and has only been around for a few years. The brand was launched in 1993 and has since grown to include coffee shops with bakery offerings. Here are a few facts about McCafe.
McCafe coffee is sold at over 14,000 of its domestic locations.
The company plans to purchase all its coffee from sustainable sources by 2020. Recently, the company rolled out pumpkin-spice lattes in its U.S. restaurants, and in Canada, it sells Americanos and shots of espresso. Most McCafe locations bake their pastries and serve free refills of their signature McCafe drinks. McCafe began in Melbourne, Australia, in 1993. By 2009, the company added McCafe coffees to the national menu and expanded into triple-thick shakes, blended ice frappes, and seasonal offerings.
In July 2011, the company introduced mango pineapple smoothies and frozen strawberry lemonade. The brand recently redesigned its logo and menu to reflect its commitment to sustainable practices. In addition to coffee, McCafe will also offer a variety of speciality drinks, such as iced teas, hot chocolates, and speciality coffee. The company will also reintroduce the McCafe concept in 2017.
The new McCafe coffee shops will serve sustainable coffee and require Franchisees to purchase new espresso machines. The new machines will cost approximately £12,000 but will have more milk-steaming technology and offer more varieties of beverages. Starbucks is a top competitor to McDonald’s, but the fast-food giant has been unable to capitalise on this growth. While fast-food sales increased by 3.3 per cent last year, coffee cafe sales grew by 10.7%. In 2015, McCafe was the third-largest speciality coffee shop in sales, while the fast-food company experienced a lower growth rate than Starbucks and Dunkin’ Donuts.
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