Solutions For Common CRM Problems
The CRM market is flooded with solutions for various common CRM problems. Inconsistent terminology, lack of integrations, and data quality are a few of the most common issues that plague a CRM implementation. These problems can be easily solved by following a few simple tips. Listed below are solutions for common CRM problems. Let’s look at some of them in more detail. They can also help your company improve customer relationships and forecasting capabilities.
If you would like to read more information or learn more about the pricing of CRM Systems, you can do so here.
|Best CRM Companies UK
|Best for usability
|Free Plan, or £12 per user
- Freddy AI tool gives you insights
- Big library of preset templates
- Communication, ecommerce, and accounting integrations
|Best for features
|£12 per user
- Automated reports included on free plan
- User permissions available for larger teams
- 21 features available on free plan
|Best for contact management
|£14.90 per user
- Unlimited contacts permitted
- Communication, ecommerce, and accounting integrations
- Allows unlimited custom fields
|Best for organisation
|£19 per user
- Fast-loading dashboard for large datasets
- 2 million contact limit
- Communication integration for team working
|Best for customer outreach
|£20 per user
- Salesforce Inbox
10 user limit
- Automatic data capture
- Mobile access and administration
|Best for dashboards
|£7 per seat
- Widgets available for bespoke metrics
- Unlimited contacts and dashboards
- Huge range of CRM board templates
- Message board for dashboard collaboration
|Best overall CRM provider
|Free or £17 (flat rate)
- Thorough 12-step onboarding process
Chatbots, email campaigns, and webforms
- Send 2,000 emails per month
- 5 active contact lists for campaign outreach
Common CRM Problems: Data Quality
While there are several reasons for poor data quality, most organisations have similar concerns. According to a report from the Institute for Business Intelligence, 52% of organisations are not improving data quality, despite the many benefits. Improving data quality improves efficiency, reduces costs, and increases regulatory compliance. To see how data quality can improve your business operations, keep reading!
Here are a few examples of data quality problems and how to solve them:
- One of the primary causes of poor data quality is duplicate data.
- This is where the same data is entered multiple times with slightly different values.
- This analysis can help you identify the frequency of data values and how they are distributed in different databases.
- In addition to measuring completeness and consistency, data profiling helps you measure data integrity.
- Improper data can compromise your forecast analysis and impact your bottom line.
- Inaccurate data can also lead to errors, costing companies more than £611 billion annually.
- Poor data can affect your sales and marketing staff’s productivity and negatively impact your bottom line.
- According to the Data Warehousing Institute, this can cost companies up to 600 billion dollars annually.
- To solve data quality issues, you must address three areas of the data cycle.
Improving data quality is a priority for top management. It should become a corporate imperative, and top management must realise data quality’s importance. They need to understand the cost of insufficient data and align business processes with data quality. Using data quality software is a necessary part of any strategy. Once you have implemented data quality software, your business can enjoy a better customer experience and greater profits.
Common CRM Problems: Inconsistent Systems
Inconsistent nomenclature CRM systems need consistent terminology to be effective. Account classifications, customer types, data fields, and more should be named similarly. If they are not, the database will be unwieldy, and data integration will be complex. A data dictionary, which guides users when entering data, can help solve this issue. Inconsistent terminology can lead to errors, making it difficult to understand what a field or account is.
Lack of integrations with existing solutions CRM software integration is crucial for building a complete customer view, facilitating innovative customer experiences, and enabling companies to scale their efforts across different geographies. Without it, companies cannot compete with Amazon or other technology giants. CRM integration can be broken down into several types based on the customer lifecycle. Here are the major types of integrations and their benefits.
Common CRM Problems: Incomplete Integrations
Incomplete integrations between CRM solutions can increase call times and irritate customers. For example, if a customer calls in with a problem, the first agent available must ask basic information. If the customer is transferred, the same process is repeated. The lack of CRM integrations between channels sends an inconsistent message to customers. PwC Consulting has created a new initiative to solve this problem: the Multichannel Integration Initiative. Lack of integration with existing CRM solutions is a common problem that many businesses encounter. This problem is especially acute if the company uses multiple CRM solutions.
Without integrations, it isn’t easy to keep track of all contacts. In addition, information may not be stored in one system. Integrations improve productivity and customer service. By enabling a 360-degree view of customer interactions, companies can address customer needs more quickly and efficiently.
Common CRM Problems: Inability to Visualise Business KPIs
One of the most frustrating features of CRM is the inability to visualise business KPIs quickly. Whether a salesperson is working on a sales funnel, managing leads, or monitoring the performance of a marketing department, you must know your conversion rate to make necessary adjustments.
Many CRM systems are not designed to provide such a feature, which can be confusing. Fortunately, several ways quickly visualise the metrics that matter most to your business. One of the most important KPIs for a business is the customer retention rate, simply the number of repeat customers divided by the total number of customers.
Companies should aim for a higher retention rate since new customers cost more money to cultivate than existing customers. KPIs can be displayed on dashboards, and the ability to quickly visualise them can be beneficial for business managers. The ability to easily visualise business KPIs is essential for most companies. While some companies may not have the resources to create custom dashboards, leading companies are open about their business performance and KPIs.
To make this information more easily accessible, these companies use custom dashboards that can present the data in a visual form. This helps people understand the importance of metrics in a business.
Common CRM Problems – Other Useful links about CRMs here:
What Is CRM and Why Is It Right For Your Business?
Is CRM Software Is CRM Software?
Is Excel a CRM Tool?
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