What is Call Blasting and How it Can Benefit Your Business?
You may be asking yourself, what is blasting, and how effective is it? There are several advantages of call blasting. It is effective for appointment notifications and bill reminders, which keeps customers informed. You can also use call blasting technology to notify customers about service interruptions and emergency alerts or to notify people about important events or announcements. To learn more about the benefits of call blasting, continue reading.
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Call Blasting: It is Cost-Effective
When it comes to increasing brand awareness, the cost-effectiveness of call blasting cannot be denied. These automated systems can reach out to large groups of users and are more effective than human agents. In addition, call blasting can help companies gather feedback and conduct surveys quickly. But it’s important to remember that some countries have federal laws prohibiting certain call blasts. If your company falls under this category, it should seek legal advice before using call blasting.
Another benefit of call blasting is its cost-effectiveness. While it doesn’t cost much to use, it can be pretty expensive to employ a massive staff. Live agents cost anywhere from £6 to £12 per interaction. Using automation to automate the process can lower this cost significantly. However, it’s important to remember that call blasting removes the human element, and businesses should exercise caution when using it. In some countries, calling someone’s mobile phone is prohibited.
But most countries don’t penalise firms that hire a middleman centre to do call blasting for them. The cost-effectiveness of call blasting depends on how well you use the technology to ensure that every customer receives your message. If your callers don’t have a mobile phone, you can use call blasting to send reminders and disseminate information to them.
Call Blasting: Benefits
- While calling people can be annoying, call blasting is a highly efficient and effective way to reach a broad audience cheaply.
- Call blasting can help you retain customers and keep them informed of new products and services despite the cost.
- It can reach thousands of contacts in a single shift, an excellent way to update your customer base.
However, if you use this marketing method, you should take care not to mishandle it as you could face stiff penalties. Use this technology wisely and reap the benefits of increased sales and satisfied customers.
Call Blasting: Group Blasting
- Similarly to hunt group scenarios, group blasting works by dialling all the extensions at once.
- This is useful in emergencies where a quick response is needed.
- If you’ve ever been on the receiving end of a phone call, you know how helpful group basting can be.
- It’s a good option if you’re looking to make a quick call but don’t have the time to call every extension individually.
Call Blasting: Is it Legal in the UK?
In the UK, the practice known as “call blasting” typically refers to the act of making unsolicited and automated phone calls to a large number of recipients simultaneously. This activity is commonly associated with telemarketing or cold calling campaigns.
The UK has specific regulations in place to protect individuals and regulate telemarketing practices. The primary legislation governing this area is the Privacy and Electronic Communications Regulations (PECR) 2003, updated by the General Data Protection Regulation (GDPR) in 2018.
Under PECR and GDPR, individuals must give prior consent for their data to be used for direct marketing purposes, including receiving automated phone calls. Unsolicited automated calls without consent are generally prohibited, and individuals have the right to opt out and request that their details be removed from marketing databases.
The Information Commissioner’s Office (ICO) is the regulatory body responsible for enforcing PECR and GDPR in the UK. The ICO has the authority to investigate complaints and impose penalties for violations of these regulations. Therefore, in most cases, call blasting or unsolicited automated phone calls without prior consent would be considered illegal in the UK. It is important for organisations to comply with the applicable regulations and obtain proper consent before conducting any telemarketing activities involving automated calls.
Call Blasting: Text Blasting
Using SMS text messaging services to send mass texts is very simple and convenient. You sign up with a service provider and get started. Signing up is usually free, and most companies have packages that range from low-cost to high-cost. Depending on your needs, you can also sign up for a free trial or pay as you go. You need a mobile phone and a computer with internet access to send texts.
Text marketing services allow you to reach consumers directly and can effectively generate brand awareness, increase engagement, and increase sales. It is also a great way to obtain valuable customer feedback and engage with customers personally. You can also incorporate tiny URLs, digital coupons, QR codes, and more into your text message campaigns to increase response rates and boost engagement.
While these methods may not be as effective as sending out emails or calling customers, they have some significant benefits. First, you should carefully consider who your audience is. If you don’t know what they want to read, try using images, videos, or engaging copy. Try different types of content and calls to action to see which ones work best. Try to avoid using all caps, excessive punctuation, and overuse of emojis.
If you don’t feel confident in your text message creation, you can always hire freelance writers to write the content for you. Many text blast services also have a feature to include multimedia files. These are widely shared among friends, families, and co-workers, encouraging more people to opt-in to the text blast service. More people in your contact list means more success for your text blast campaigns. It’s not surprising that SMS-based emergency technology has become the preferred method for emergency services.
Most people have access to mobile phones, and 98% of the population has at least one mobile device. There’s a grey area surrounding text messaging. First, customers must explicitly consent to receive text messages from a business. The prior business relationship doesn’t constitute an opt-in. Second, consumers are protected from receiving text messages unrelated to their business. This means that any business that wants to send out SMS blasts must clearly explain the purpose of collecting the phone numbers. This way, consumers won’t feel pressured to opt out.
Call Blasting: Text-to-Speech
Text-to-Speech blasting services are rapidly growing in popularity. The growth of mobile phones is reflected in the increasing popularity of text-blasting services. Smartphones are a great way to market your business, as they are increasingly ubiquitous and can do various functions. Mobile phones have become an invaluable marketing tool, from calling a cab to starting a car. Here are three reasons your business should consider investing in Text-to-Speech blasting services.
- Text-to-speech call blasting refers to a technique where many phone calls are made simultaneously using automated systems, and pre-written text messages are converted into spoken words using text-to-speech technology. These spoken messages are then delivered to the recipients of the calls.
- Text-to-speech call blasting is often used in marketing campaigns or for delivering important announcements or alerts to a wide audience.
- It allows for efficient and consistent delivery of messages without requiring human operators to make each call or record individual voice messages manually.
- With text-to-speech technology, written text is converted into spoken words using computer algorithms.
- The system analyses the text and generates corresponding voice output, then played to the call recipients.
- However, it’s important to note that in many jurisdictions, including the UK, there are regulations governing telemarketing practices, including automated calling systems.
- Unsolicited and automated calls made without proper consent may be subject to legal restrictions and can potentially be considered illegal.
- Therefore, organisations must comply with applicable laws and regulations, obtain necessary consent, and ensure that their text-to-speech call blasting activities align with the guidelines set by regulatory bodies such as the Information Commissioner’s Office (ICO) in the UK.
|UK VoIP Providers
| Customer Rating
|Who is it Best For
|£19 per user, per month
Small businesses with big growth plans
|£9 per user, per month
Small businesses looking for a cheap and easy solution
£12 per user, per month (billed annually)
Telesales teams and small businesses with high turnover
|£6 per user, per month
|£10 per user, per month
Companies that need to communicate remotely
£7.99 per user, per month (billed annually)
Small businesses with varied departments
£14.99 per user, per month
Small companies that are based online
Other Useful links about phone systems
Free Call Centre Software
VoIP Phone Systems For Schools
How to Lower Your Business Phone Bill
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